Acquisition Marketing Manager, Influencers, Growth Marketing â LinkedIn Marketing Solutions
Acquisition Marketing Manager, Influencers, Growth Marketing â LinkedIn Marketing Solutions
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Job Description
At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.
This role can be based in San Francisco Mountain View New York or Chicago.
Were looking for a creative strategic and data-driven Acquisition Marketing Manager to join our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn this role youll lead influencer-driven acquisition strategiesleveraging both internal and external voicesto drive awareness engagement and ultimately customer acquisition.
Youll work cross-functionally with content influencer and operations teams to build and optimize full-funnel campaigns that inspire businesses to advertise on LinkedIn.
Responsibilities:
- Define and execute a strategy to leverage influencersboth internal and externalto drive demand and customer acquisition for LinkedIn Ads.
- Manage agency relationships responsible for recruiting managing and producing influencer content.
- Develop and implement multi-channel campaign strategies including defining objectives audiences messaging and targeting.
- Collaborate with LinkedIns Content Marketing Influencer Center of Excellence and other internal teams to develop and deliver compelling content.
- Launch campaigns in partnership with Marketing Operations ensuring timely execution and alignment with business goals.
- Optimize evergreen acquisition campaigns by enhancing high-performing assets and retiring underperforming ones.
- Analyze campaign performance identify key drivers and implement data-driven optimizations to improve results.
Qualifications :
Basic Qualifications:
- BA/BS degree or equivalent practical experience.
- 5 years of experience managing digital acquisition marketing programs across multiple channels (e.g. email paid media web).
- 3 years of experience analyzing campaign performance interpreting metrics and making data-driven decisions.
- 3 years of experience in content marketing and/or influencer marketing focused on customer acquisition.
Preferred Qualifications:
- Experience in the Ad Tech or B2B industry with a strong understanding of digital advertising ecosystems and customer acquisition strategies.
- Demonstrated ability to connect marketing strategies to broader business objectives with a track record of influencing cross-functional initiatives across Product Sales and Marketing.
- Proven success collaborating with cross-functional teamsincluding product sales and technical stakeholdersto deliver integrated high-impact marketing solutions.
- Ability to manage multiple projects simultaneously in a fast-paced evolving environment with a comfort level navigating ambiguity and shifting priorities.
- Ability to communicate effectively with executive stakeholders including Marketing and Sales leadership.
- Self-starter with a proactive mindset strong sense of ownership and demonstrated leadership in driving initiatives from concept to execution.
Suggested Skills:
- Strategic Planning
- Full-Funnel Marketing
- Campaign Management
- Data Analysis & Performance Optimization
- Executive Communication
- Cross-Functional Collaboration
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100000 to $156000.
Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include an annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However non-disability related requests such as following up on an application will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by LinkedIn or (c) consistent with LinkedIns legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: Work :
No
Employment Type :
Full-time
Employment Type
Full-time
