Digital Marketing Manager
Digital Marketing Manager
Posted on :
23-08-2025
Employer Active
1 Vacancy
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Job Description
Job Title: Digital Marketing Head
Location: Kolkata
Department: Marketing & Communications
Industry: Real Estate (Premium Residential & Luxury Housing)
Reports To: Head Marketing / Director Sales & Marketing
Role Overview
The Digital Marketing Head will be responsible for devising and implementing Orbit Group s digital marketing strategies to elevate brand visibility generate high-quality leads and facilitate sales conversion. This role requires a profound understanding of real estate marketing performance analytics and adept team/vendor management to establish Orbit Group as a premier real estate brand in Kolkata.
Key Responsibilities
- Campaign Planning & Execution: Design and execute integrated digital campaigns across various platforms such as Google Ads Facebook Instagram LinkedIn YouTube WhatsApp and real estate portals.
- Performance Analysis & Reporting: Monitor and analyze KPIs including lead generation CPL CTR engagement rates and ROI. Provide actionable insights and monthly performance dashboards to the leadership.
- SEO & Content Strategy: Oversee SEO for Orbit s website and project microsites. Drive content campaigns (blogs creatives videos newsletters) to enhance organic reach and customer engagement.
- Marketing Automation & CRM Integration: Ensure seamless integration of campaigns with CRM platforms. Implement marketing automation to nurture leads and optimize the customer journey.
- Customer Engagement & Branding: Monitor customer engagement metrics across email WhatsApp SMS DMD and RCS campaigns. Strengthen Orbit Group s digital brand presence through consistent messaging and storytelling.
- Team Collaboration & Vendor Management: Lead and mentor the digital marketing team. Coordinate with creative agencies digital partners and technology vendors to ensure timely delivery and innovation.
Skills & Competencies
- Profound knowledge of digital marketing tools (Google Ads Meta Ads Analytics SEO tools CRM systems).
- In-depth understanding of the real estate customer journey and digital lead funnel.
- Proven ability to drive ROI-driven campaigns in a competitive market.
- Excellent analytical communication and team leadership skills.
- Ability to manage multiple stakeholders and external vendors effectively.
Requirements
Requirements:
- Educational & Experience Requirements
- MBA/PGDM in Marketing (Digital Marketing specialization preferred).
- 5 7 years of experience in digital marketing within the real estate industry.
- Demonstrated success in driving high-quality lead generation campaigns for premium/luxury real estate projects
- MBA/PGDM in Marketing (Digital Marketing specialization preferred).
Requirements: Educational & Experience Requirements MBA/PGDM in Marketing (Digital Marketing specialization preferred). 5 7 years of experience in digital marketing within the real estate industry. Demonstrated success in driving high-quality lead generation campaigns for premium/luxury real estate projects
Employment Type
Full Time
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