Marketing Transformation Product Owner

As a Marketing Transformation Product Owner for offer management in Card Marketing LOB you will lead the charge in developing a transformative roadmap for offer data working closely with execution teams to innovate and streamline processes. Your role involves crafting a centralized offer data management strategy and integrating it with other content types ensuring quality speed and efficiency in marketing execution. Collaborating with cross-functional teams youll design and implement new processes and capabilities driving impactful change in the industrys largest marketing execution space. Your leadership will be pivotal in uniting teams overcoming barriers and delivering consistent marketing and customer experiences

We are looking for a driven and enthusiastic leader to deliver a breakthrough process and capability transformation roadmap for offer data across Card Marketing. The candidate will need to take a visionary and innovative approach to developing a strategy for how we (a) work hand in hand with execution teams to ideate offer related capabilities to support critical marketing strategy needs (b) develop a centralized offer data management strategy across acquisitions and existing customer portfolios (c) enable capabilities to allow for integration between offer data and other content types (e.g. disclosures and offer data) and (d) establish process redesign and automation for offer request intake execution and management - to meet our business goals of marketing execution quality speed and efficiency.

The candidate will collaborate with a team of marketing transformation product owners to develop and deliver the roadmap that will radically elevate how we plan manage and activate campaigns in the industrys largest marketing execution space. You will partner with our Planning Campaign Management and Activation team; Product; Legal/Regulatory Review; and LOBs to design and build new processes and capabilities.

You will be the day-to-day glue that brings teams of people across Card Marketing together to deliver on the strategy objective and a leader we look to in order to understand progress and barrier through transformation. You must be a player who is unafraid to roll up your sleeves and demonstrate by doing.

You must be able to operate within a highly matrixed organization effectively influencing and communicating cross-functionally with all levels of management to enable business and financial results. You must be comfortable with ambiguity and be able to create structure where it may not exist. Finally you must have a track record for leading teams through change and be unafraid to challenge the status quo to reimagine how we do business to deliver a consistent marketing/customer experience.

Job responsibilities:

• Serve as a thought leader driving strategic complex and highly visible programs across LOBs and functions from initiation to delivery.
• Be accountable for strategic design and the establishment of new capabilities and ways of working.
• Lead successful end-to-end execution and delivery of program objectives whether or not there is precedent including project conception planning requirements gathering solutioning governance and decision-making based on targeted business outcomes dependencies and stakeholders.
• Lead a squad of cross-functional team members to clearly establish a problem statement opportunity goals baseline data measures of success and business requirements.
• Facilitate ideation sessions across a matrixed group of stakeholders and consolidate a single prioritized solution across a complex program.
• Maintain an analytical mindset to understand develop and synthesize requirements risks and cross-dependencies during roadmap delivery across multiple program workstreams and articulate the rationale behind the roadmap and solutions.
• Ensure communication alignment and coordination across all stakeholders by creating and facilitating project status and executive summary presentations; communicate effectively with peers cross-functional team members and senior stakeholders.
• Communicate to all levels of the organization through compelling impactful storytelling.
• Build relationships with cross-functional teams including Technology Legal and Regulatory Controls teams to understand pain points gather requirements and drive solutions.
• Collaborate with the program manager on an ongoing governance model such as working routines and tools to monitor and communicate progress and proactively identify and resolve issues.
• Create an environment where all voices are heard and ideas are openly welcomed and debated; establish trust with peers partners and executive sponsors while championing both business and culture transformation with consistency integrity and humility.

Required qualifications capabilities and skills:

• 6-8 years of related experience (product owner preferred; marketing or program management helpful)
• End to end program delivery experience including understanding of best practices tools and processes
• Demonstrated initiative and creativity to ensure successful and timely execution strategic thinker with proven analytical abilities
• Proven ability to manage a team through ambiguity typical of a large-scale business initiative and define path forward
• Familiarity with agile practices and collaboration tools (e.g. Confluence Lucid Figma Visio Excalidraw Tableau and Microsoft Teams)