Performance Manager, Media

A Performance Manager is responsible for oversee the developing executing and optimizing digital media campaigns to achieve client objectives with a focus on cost-effective performance metrics while also leading and guiding a team to ensure efficient operations and adherence to best practices.

What You Will Do

• Campaign Planning (40%)
  • Collaborate with Business Dev Team/Account Planning content and creative teams to understand the clients business objectives.
  • Develop digital detail media campaign plans/Recommendations (Channels wise) based on user insights and the media landscape to best meet client objectives (Skew to performance based clients/ projects)
  • Propose media plans with the most effective cost (CPA CPL CPO CPI) to ensure company PnL.
  
  Campaign Operating (35%)
  • Follow the Ad Operation process from Planning to Campaign execution.
  • Own the end-to-end digital campaigns operating on a daily basis including implementation monitoring optimization performance analysis and reporting.
  • Monitor and assess ongoing campaigns performance; assist in strategic analysis of campaigns.
  • Foresee problems/issues/crisis as they arise advise the best optimized solutions for team/ company/ client;
  • Closely working with BD/Account Planning team to propose action plans to deliver KPI (Skew to performance based: Leads Orders/Purchases...)
  • Manage campaign budgets and reconciliation process to ensure & maximize company PnL.
  • Interact daily and maintain rapport across platforms to ensure KPIs.
  • Prepare and provide Final reviews or reports with actionable insights & learnings to relevant parties.
  
  Team Management (20%)
  • Give direction for team members to deliver the efficient media plans.
  • Supervise & Guide team members from end-to-end in campaign operation (Ad platforms setup tracking implementation optimized tactics..)
  • Tasks arranging for the team to maximize productivity.
  • Coach junior team members on digital campaign execution.
  • Sharing with the internal team new innovations/tools.
  
  Other Tasks (5%)
  • Adheres to Media buying best practices as established by team (i.e. meeting deadlines adhering to budgets etc)
  • Update with line-manager and internal teams on project status together with insights and recommendations.
  • Successfully manages and leverages vendor relationships employing diplomatic communications to ensure high-quality deliverables that are timely within specification and to the clients best advantage

Who You Are

• Bachelors degree (communications marketing advertising or media preferred)
• Minimum 5 years experience in digital performance media knowing about back-end coding is a plus
• Experience in media planning (both channel planning & execution) monitoring digital media campaigns (priority performance).
• Experience in operating diverse performance campaigns: Lead Generation Ecommerce (purchase optimization on marketplace & branded eshop) App installation (NRU In-app events..)
• Deep-knowledge on
  • Media platforms (Facebook Ads (Conversion Ads CPAS/Catalogue Sales) Google Ads (Shopping Ads) Local Adnetworks Affiliate Networks Programmatic Ads...
  • 3rd party Measurement platforms: GA & GA for Ecommerce App Flyers..
• Have knowledge about global & local Ecommerce platforms: BigCommerce Shopify WooCommerce Haravan..
• Strong data analysis along with fluent proposals/reports writing and presentations skills
• Good business sense and the ability to manage budget
• Strong understanding of all media types with a strong focus on digital
• Researching critical & logical thinking teamwork
• Good at verbal and written communication skills
• Proficiency in Microsoft Excel PowerPoint and Word
• Good command in English
• Open mind-set to utilize AI in daily tasks/operations

Why You Will Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in professional active international and dynamic environment

Required Experience:

Manager