Category Manager
Category Manager
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Job Description
CATEGORY STRATEGY AND DEVELOPMENT
Develop and execute a comprehensive category strategy for the On Premise channels aligning with the overall business objectives and brand vision.
Analyse market trends customer behaviour and competitor activity to identify opportunities for growth and innovation.
Create tailored category plans for each channel (e.g. bars QSR Festivals) to meet the unique needs of customers and consumers.
CUSTOMER AND STAKEHOLDER ENGAGEMENT
Build and maintain strong relationships with key customers acting as a trusted advisor for category insights and strategies.
Work collaboratively with sales marketing and trade marketing teams to deliver best-in-class category solutions.
Present data-driven category insights and recommendations to internal and external stakeholders to influence decision-making.
DATA ANALYSIS AND INSIGHTS
Leverage market data consumer insights and sales performance metrics to identify opportunities for category growth and product optimization.
Monitor KPIs including sales performance market share and profitability to evaluate category success and identify areas for improvement.
Conduct regular competitor analysis to stay ahead of market trends and anticipate challenges.
COMMERCIAL PLANNING AND EXECUTION
Lead the development of category-specific promotional plans and activation strategies to drive sales and engagement.
Collaborate with the sales team to implement category initiatives and ensure alignment with customer objectives.
Manage category budgets ensuring efficient allocation of resources to maximize ROI.
Qualifications :
Proven experience in category management trade marketing or a related field ideally within the On Premise or FMCG sectors.
Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
Commercial acumen with a deep understanding of category dynamics channel-specific needs and consumer behaviour.
Excellent communication and presentation skills with the ability to influence and build relationships at all levels.
Proficiency in using category management tools market data (e.g. Nielsen IRI) and other analytical software.
Additional Information :
At Red Bull we exist to give people wiiings. To achieve that we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience skills potential and talent: everyone is welcome here.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
