Marketing and Communications System Director, 40 Hours, Days, Hybrid/Remote

Job Summary

Marketing and Communications System Director is an integral member of the Heywood Leadership Team and is part of the Heywoods Development Team. This position is responsible for planning executing and analyzing strategic marketing and communication initiatives that align with Heywoods organizational goals. Core responsibilities include developing and executing strategies to promote Heywoods brand and services which involves creating compelling content and ensuring consistent messaging across various channels conducting market research managing media relations as well as internal and external communications and possibly being involved in key event planning. This role works closely with the CEO to craft and deliver high-impact messaging that reflects the mission vision and values of Heywood Healthcare

Essential Functions

Strategic Planning and Leadership

• Collaborates with senior leadership to develop and refine an integrated marketing and communications strategy aligned with organizational goals.
• Provides thought leadership on brand positioning reputation management and market differentiation.
• Evaluates marketing and communication performance metrics and uses data to optimize future marketing campaigns.

Content Development & Editorial Oversight

• Creates and leads the development of compelling content for internal and external audiences including newsletters brochures annual reports and CEO communications.
• Ensures brand consistency in tone messaging and visual identity across all platforms and departments.
• Serves as the lead editor for executive-level communications and organizational announcements.

Media and Public Relations

• Builds and maintains positive relationships with local and regional media outlets
• Develops and distributes press releases media kits and public statements in coordination with leadership
• Serves as a spokesperson or prepares appropriate spokespeople for media interviews and public appearances.

Digital Marketing & Analytics

• Oversees digital strategy including SEO email marketing paid ads and content marketing.
• Tracks and reports key performance indicators for website traffic social media engagement and campaign ROI.
• Implements tools to enhance audience segmentation personalization and targeting in digital campaigns.

Internal Communications

• Designs and implements internal communications plans to inform and engage staff across departments
• Supports organizational change management efforts through clear consistent and timely communication.
• Advises leadership on effective internal messaging during crises or organizational transitions.

Event Branding & Promotion

• Develops branding and promotional materials for organizational events including fundraisers forums and health fairs.
• Coordinates audiovisual and media support for high-profile organizational events
• Ensures integration of marketing and communications into event planning from concept to execution.

Collaboration and Stakeholder Engagement

• Serves as liaison between the marketing department and other functional areas to ensure alignment and mutual support.
• Partners with Development/Philanthropy HR and Clinical departments to support fundraising recruitment and patient engagement efforts.
• Writes selects edits and compiles material and stories for the tri-weekly updates as needed.
• Coordinates special events for the hospital and/or customer as well as coordinates and provides advertising brochures media coverage invitations and an event agenda to handout to participants the day of events.
• Develop and manage a social media calendar.
• Develop and manage a publication document with purchase order numbers.
• Develops plans and manages Heywood Healthcare online presence through its website and social media platforms
• Develop execute and maintain recognition program for the special events employees and providers in part

Communication

• Manages/coordinates the marketing and public relations needs of the hospital
• Assist to Develop and execute marketing and public relations campaigns branding initiatives and public relations strategy based on hospital strategic plan & goals. This is achieved both internally and in conjunction with outside agencies using methods which include media buying professional photographic and video production needs.
• Write for public relations and marketing as needed including communication plans marketing plans press releases speeches speaking points articles collateral advertising and presentations.
• Supports Administration communication needs both internally and externally and in a timely manner
• Manages Health System reputation management strategies
• Manages community newsletter and serves as editor.
• Responds to community health needs of Heywood primary and secondary service areas and assists to coordinate offerings to meet those needs
• Provide support for Crisis Communications needs and strategic Administration initiatives.
• Responsible for the creation and delivery of advertising - - -Coordinates Ad design and messaging and manages marketing related vendor relationships
• Assists with philanthropy outreach and fundraising activities resulting in increased giving.
• Regularly update intranet content for Heywood and Athol sites including policy management for all departments.

Functional Demands

Physical Requirements

Exerts up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently and/or a negligible amount of force constantly to move objects. Frequently reaches (extending hands and arms in any direction) and handles (seizing holding grasping turning or working with hands).

Organizational Expectations

Behavioral Attributes

The following behavioral attributes are required: achievement motivation concern for order flexibility initiative self-confidence customer service oriented interpersonal effectiveness teamwork analytical thinking and information seeking.

Job Requirements

Education and Experience

• Bachelors Degree in Business Marketing Communications or related equivalent education is required
• Masters Degree preferred

• Marketing and communications experience required.

Required Skills

• Excellent verbal and written communication skills are required