Group Director, Integrated Media Planning
Group Director, Integrated Media Planning
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Job Description
Working at Real Chemistry and in the healthcare industry isnt just a job for us. We got into this field for different reasons but we all stay for the same reason to uncover insights make meaningful connections infuse creativity and improve the patient experience by transforming healthcare through AI and ideas.
Real Chemistry creates the world around modern therapies with over 2000 talented professionals and for the last 20 years has carved out its space at the intersection between healthcare marketing and communications data & AI and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaborationwe believe we are best together bring together experts from a wide range of disciplines collaborate without barriers under a single unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcareall with the intent to transform healthcare from what it is to what it should be. But we cant do it alone you in
Were hiring a Group Director Integrated Media Planning to join our growing team.
This role calls for an experienced media leader with a deep background in strategic planning. Youll lead integrated media efforts across multiple clients guiding teams balancing priorities and identifying opportunities for growth and innovation. As the paid media lead youll ensure our digital strategies align seamlessly with broader brand goalsdriving impact for both clients and internal partners.
Youll oversee teams to deliver audience-first cross-channel media plans in partnership with Media Activation Analytics Creative and Account teamsclearly demonstrating the impact of paid media. The ideal candidate is data-driven analytical and confident translating insights into actionable strategies across healthcare brands.
This person should lead by example bring fresh thinking and foster a positive entrepreneurial team culture. Youll be expected to stay on the pulse of emerging technologies and trends to guide clients forward.
Were open to hiring at either the Senior Director or Group Director level; final level and compensation will be based on the candidates background and experience.
This is a hybrid role based in one of our US officesNew York City Boston Chicago Carmel or San Franciscoor remotely within the US depending on team and business needs.
What Youll Do
Develop client relationships and consult with other business units on our media offering partnering to present holistic paid strategies and plans that support business development and growth
Lead client and business management for key media clients converting opportunities into ongoing relationships. Provide direction and oversight to junior planners setting clear strategic direction and overseeing the delivery of industry-leading and innovative plans
Maintain direct client contact where appropriate and collaborate with internal and external partners to ensure day-to-day account activity is executed effectively and efficiently
Balance the role of strategic media planner and team lead across HCP and DTC AOR engagements influencer programs and corporate media clients
Partner with the broader Media Activation team to establish standard practices and drive innovation across biddable media evolving ad tech partner strategies and the media landscape overall
Oversee workstreams and troubleshoot escalated concerns with clients suppliers and partners beyond the scope of day-to-day teams
Step in to assist Directors Associate Directors or Managers during peak busy times maintaining leadership on large projects and providing guidance input and delegation as needed
Ensure the Media Team is operating as a fully integrated capability within Real Chemistry partnering closely with Account and Strategy leads to be seen as a valuable strategic partner
Coach direct reports and foster their growth as media planning professionals. Instill an innovative planning mindset and elevate the teams media expertise by consistently introducing new ideas and partner solutions
This Position is a Perfect Fit for You If:
Our company valuesBest Together Impact-Obsessed Excellence Expected Evolve Always and Accountability with an Iresonate with you
Youre adaptable resilient and comfortable adjusting your scope responsibilities and focus as we evolve
Youre proactive driven and resourceful with strong prioritization skills and a curiosity for diving into data
Youre a highly organized self-starter capable of working independently and under tight deadlines
What You Have:
10-13 years of experience in digital media strategy and planning with at least 5 years in client leadership and team management roles
Strong experience in 360-media planning. Expertise in omni-digital channels (programmatic paid social direct buys SEM/SEO) is ; experience with traditional media (print OOH linear video radio) is a plus
Experience with both Consumer and HCP media as well as retail and/or e-commerce planning and activation
Background in team-building or experience in entrepreneurial environments is a plus
Proven success developing and rolling out organizational processes
Excellent written and verbal communication skills including client presentations and collaboration with senior stakeholders
Ability to thrive in fast-paced environments manage multiple projects and meet tight deadlines
Strong critical thinking and problem-solving skills with the ability to prioritize effectively
Proficiency in leveraging media research and reporting tools
A test-and-learn mindset and experience driving growth through performance media
Familiarity with site-level analytics and research is a bonus
Pay Range: $00 USD
Were open to hiring at either the Senior Director or Group Director level; final level and compensation will be based on the candidates background and experience.
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law compensation will be determined based on job-related non-discriminatory factors including but not limited to work experience skills certifications and geographical location. The Company reserves the right to modify this pay range at any time.
Real Chemistry is proud to be Great Place to Workcertified; check out what our people shared about our culture and workplace on our Great Places to Work Profilehere.
Real Chemistry offers a comprehensive benefit program and perks including options for medical dental and vision plans a generous 401k match and flexible PTO. Other perks include student loan debt contributions mental wellness coaching and support and access to more than 13000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support Bright Horizons family support programs as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester . Learn more about our great benefits and perks at:
Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive andequitablework environment where our employees feel empowered toleverageall they bring from their personal lived experience and professionalexpertise to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race color religion sex (including pregnancy) sexual orientation gender identity/expression ethnic or national origin age physical or mental disability genetic information marital information or any other characteristic protected by federal state or local employment discrimination laws where Real Chemistryoperates. Should yourequireaccommodationsthroughout the interview process please let your recruiter know.
*Notice: Real Chemistry and its affiliates names are being misused by scammers through messaging services fake websites and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.
Required Experience:
Director
Employment Type
Full-Time
