Sr. SaaS Marketing Manager

Why Altium

Altium is transforming the way electronics are designed and built. From startups to worlds technology giants our digital platforms give more power to PCB designers supply chain and manufacturing letting them collaborate as never before.

• Constant innovation has created a transformative technology unique in its space
• More than 30000 companies and 100000 electronics engineers worldwide use Altium
• We are growing debt-free and financially strong with the resources to become #1 in the EDA industry

About the Role

As a SaaS Marketing Manager at Altium you will lead end-to-end marketing strategies for our SaaS-integrated EDA solutions with a primary focus on lead generation customer acquisition and pipeline growth. You will drive data-driven GTM campaigns to penetrate the electronic design automation (EDA) market ensuring seamless alignment between SaaS product development and market demand.

Key Responsibilities

1. SaaS-Focused Lead Generation & Demand Capture

• Develop and execute multi-channel lead-gen campaigns (SEO/SEM LinkedIn/WeChat ads) targeting EDA engineers and enterprise IT buyers leveraging tools like Marketo and HubSpot for automation.
• Optimize landing pages and lead-nurturing workflows to convert MQLs to SQLs with A/B testing on messaging and pricing models.

• Lead 0-to-1 SaaS product launches in China including positioning pricing and localized content (whitepapers webinars) to address EDA workflow pain points.

• Track CAC LTV and churn rates using Salesforce and analytics tools to refine targeting and campaign ROI.

• Provide sales teams with battle cards competitive intelligence and lead-qualification frameworks to accelerate SaaS adoption.

Qualifications

• Experience: 5 years in B2B SaaS marketing preferably in EDA/industrial software. Proven track record in scaling leads and reducing CAC.
• Skills: Expertise in SEO/SEM marketing automation (Marketo/HubSpot) and Salesforce. Fluency in English and Mandarin.
• Traits: Entrepreneurial data-obsessed and adept at cross-functional collaboration in fast-paced environments.

Our hybrid schedule

Our global hybrid model allows employees to work remotely two days per week. Our designated In-Office Days are Tuesday Wednesday and Thursday. This is when we come together in-person as a team to collaborate learn from one another and accelerate innovation.Some exceptions apply.

Also we would like you to know

We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.

Learn more about why a career at Altium is an opportunity like no other: Altium Benefits: Are you already an Altium employeePlease apply directly through our internal Greenhouse job board. If you have questions please contact HR.