JOB TITLE: Social Media Manager
JOB LOCATIONS:Abuja (FCT) Lagos and Rivers
JOB DETAILS:
- Monitor and analyze social media trends and their impact on its brand for enhanced visibility and top-of-mind awareness.
- Provide monthly and comprehensive analytics on social media usage e-channel metrics and insights to inform marketing strategies and boost engagement.
- Engage in real-time interactions by responding to questions offering solutions and creating content that fosters vibrant discussions on social media to grow the Institutes community.
- Capture post and promote all its events online to ensure maximum reach and engagement.
- Explore new opportunities for social marketing platforms identifying trending networks that cater to its stakeholders and community.
- Market its offerings effectively through social media.
- Increase the Institutes social media following and engagement.
- Develop and implement social media strategies to enhance brand visibility engagement and followers across relevant platforms.
- Manage community engagement by responding promptly to comments messages and mentions to maintain a positive brand image.
- Plan and execute targeted social media campaigns including paid advertising to achieve specific objectives like lead generation and brand awareness.
- Track analyze and report on key social media metrics (e.g. engagement reach conversions) using tools like Hootsuite Sprout Social or native platform analytics and provide insights for continuous improvement.
- Stay up to date with the latest social media trends tools and best practices incorporating them into the strategy as appropriate.
- Engage with influencers brand advocates and key industry figures to amplify its brand reach and credibility.
- Address negative social media feedback or crises in collaboration with the Team Lead and Corporate Communications ensuring that the brands reputation is safeguarded.
- Utilize social media listening tools to track brand mentions competitor activity and industry trends to inform strategy adjustments.
- Align social media efforts with the broader digital marketing strategy and business goals.
- Perform other related tasks as assigned.
Requirements
- Candidates should possess a Bachelors Degree / HND or OND qualification with 2 7 years work experience.
- Proven experience as a Social Media Manager or similar role.
- Strong knowledge of major social media platforms and their features.
- Proficiency in graphic design tools (e.g. Canva Adobe Suite) and video editing software.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for design and storytelling.
- Ability to analyze data and translate it into actionable strategies.
- Strong organizational and multitasking skills with the ability to meet deadlines.
- Familiarity with influencer marketing and brand collaborations is a plus.
How to Apply
Interested and qualified candidates should send their Application and CV to:using the job title as the subject of the email.
Required Experience:
Manager