Digital Strategic Account Manager
Digital Strategic Account Manager
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Job Description
WROC/RochesterFirst is hiring aDigital Strategic Account Managerto join our award-winning team. With the credibility and strength of our 75-year trusted brand WROC/RochesterFirst is Rochester NYs universal local source for news weather and information across all platforms.
Rochester NY ranked as the nations second most affordable housing market offers an exceptional quality of lifewith outstanding dining lively entertainment scenic parks and golf courses and a friendly welcoming community.
WROC-TV/ in Rochester New York is hiring a Digital Strategic Account Manager. As the Digital Strategic Account Manager you will play an essential role in the growth of the companys digital revenue by building and maintaining strong high-value relationships with collaboration with the Sales team you will develop and execute customized digital marketing strategies that align with each clients unique goals. Acting as a trusted advisor youll guide clients across multiple digital channels to achieve measurable success and drive their online growth. You will work closely with internal teams including Account Executives and Sales Management to ensure seamless execution and client results. Your focus will be on ensuring long-term client satisfaction while contributing to sustained revenue growth through strategic results-driven marketing campaigns.
Essential Duties and Responsibilities
Lead digital marketing services sales efforts focused on metrics proven success
Develop media strategies for growth based on overall advertiser goals and objectives
Perform in-depth data analysis to deliver actionable insights and recommendations that influence short and long-term digital media strategies
Evaluate KPIs and optimize campaign performance using a data-driven approach
Educate advertisers on performance metrics insights and how to achieve greater results
Train and collaborate with Sales Team to enhance their understanding of our digital platforms
Performs other duties as assigned
Requirements & Skills
BA or BS in Business Marketing Advertising or Communications preferred
3 years of digital marketing or media sales preferred
Significant knowledge of the local digital marketing services product offering and effective use for clients
Motivated enthusiastic self-starter who can work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision-makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing industry trends)
Work effectively in partnership with the markets sales team to generate digital revenue
Reliable transportation valid drivers license and a satisfactory driving record
Compensation $45000 - $55000 base commission and bonus annualizedcommensurate with applicants experience and skill level.
WROC/RochesterFirst Nexstar Media Inc. offers excellent benefits including paid vacations holidays sick leave and personal days health insurance plans Health Savings and Flexible Spending Accounts 401K Retirement Plan paid parental leave dental vision Teladoc behavioral health services prescription drug coverage life insurance plans paid short term disability and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news sports and entertainment content across its television and digital platforms including more than 310000 hours of programming produced annually by its business units. Nexstar owns Americas largest local television broadcasting group comprised of top network affiliates with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstars national television properties include The CW Americas fifth major broadcast network NewsNation our national news network providing News for All America popular entertainment multicast networks Antenna TV and Rewind TV and a 31.3% ownership stake in TV Food Network. The Companys portfolio of digital assets including its local TV station websites The Hill and are collectively a Top 10 U.S. digital news and information property. For more information please visit .
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability protected veteran status or any other characteristic protected by local state or federal laws rules or regulations.
Required Experience:
Manager
Employment Type
Full-Time
