US Sr. Brand Manager - Surgical Retina
US Sr. Brand Manager - Surgical Retina
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Job Description
At Alcon were passionate about enhancing sight and helping people see brilliantly. With more than 25000 associates we innovate fearlessly champion progress and act swiftly to impact global eye health. We foster an inclusive culture recognizing your contributions and offering opportunities to grow your career like never before. Together we make a difference in the lives of our patients and customers. Are you ready to join us
This role is part of Alcons Marketing function a team that helps provide access to products across all channels including through traditional Marketing strategies event planning and professional education.
The Sr. Manager Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for leading marketing strategies to drive demand and sales for specific products. You will assess brand performance oversee marketing material development and guide the sales team to meet marketing goals. Specifics include:
Lead marketing direction for products coordinating market plans and launch programs to create demand and maximize sales
Formulate and review corporate short and long-range plans goals and objectives for a specific product or product line
Develop coordinate and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
Establish marketing strategies including advertising promotions pricing strategy distribution channel management and tactical plan development and execution
Evaluate brand performance provide briefs and oversee the development of marketing materials
Recommend product development and enhancements based on brand performance and feedback from customers
Conduct competitive product analysis and market research on consumer behavior and the professional audience
Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
Collaborate with internal and external stakeholders to achieve objectives
Drive execution programs aligned with brand strategies
Ensure that promotional materials and selling tools conform to quality standards
Partner with the Director of Marketing on new product launch activities and coordinate international brand management
Contribute to territory planning by setting product objectives based on specific new product presentation or training needs
Execute channel product positioning and competitive selling strategies
Manage budget and expenses planning and forecasting
Provide support on specific projects undertaken by the Marketing Team
Partner with internal stakeholders on government Request For Proposals (RFP)
Develop and organize events ensuring the planned level of distribution and systematic implementation of new products
Serve as a technical adviser demonstrating products and troubleshooting product issues
Job Summary: The Sr. Retina Brand Manager executes brand strategies develops go-to-market and localized marketing programs and manages Surgical and Clinic Retina product lines. Key duties include optimizing products pricing promotion positioning launch readiness and forecasting. The role also drives marketing to meet revenue and market share goals analyzes trends supports product development and oversees promotions.
Key Responsibilities:The below behaviors highlight a comprehensive approach to marketing management emphasizing strategic planning market analysis collaboration and effective execution to achieve business goals:
1. Brand Strategy Execution: Responsible for activating and executing in-market brand strategies and campaigns. This includes developing go-to-market commercial programs localizing marketing materials to convey the brand message to customers making media buying decisions and supporting IIT for launched brands to drive sales results.
2. Marketing Management: Assist in planning and managing assigned Surgical Retina product lines through all facets of marketing. This encompasses product and portfolio optimization pricing promotion positioning/targeting launch readiness and forecasting.
3. Revenue and Market Share Goals: Assist in managing marketing programs and business plans to achieve product portfolio revenue operating income and market share goals.
4. Strategic Planning: Formulate and review corporate short and long-range plans goals and objectives for specific product lines.
5. Market Analysis: Analyze market research to understand market dynamics brand behavior competition and various customer stakeholders. This helps identify trends and future opportunities.
6. Marketing Execution: Execute marketing strategies and tactics to ensure effective product placement relative to market opportunities.
7. Product Development Collaboration: Work closely with product development teams throughout the entire lifecycle of the brand.
8. Promotion and Advertising: Provide appropriate promotion and advertising to deliver core brand equity.
9. Technical Advising: Serve as a technical adviser to cross-functional partners demonstrating the ability to troubleshoot problems and offer insights on possible solutions.
10. Salesforce Training: May also participate in training the salesforce on commercial components and promotional strategies.
What you can bring to Alcon:
- Bachelors Degree or Equivalent years of directly related experience (or high school15 yrs; Assoc.14 yrs; M.S.7 yrs; PhD6 yrs)
- The ability to fluently read write understand and communicate in English
- 7 Years of Proven Experience
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon please click the appropriate link below to apply on the Internal Career site.
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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.
Required Experience:
Manager
Employment Type
Full-Time
