Content Strategist
Content Strategist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About this role
As our Content Strategist youll fuel creative ideation strategy and execution for branded and editorial campaigns acting as a visible trusted partner to major clients and agencies.
Your work will elevate the visibility and impact of Reachs commercial video proposition across social platforms.
Relationship-building will be central: youll nurture senior partnerships with client-side video influencers and in-house teams to grow direct video revenue.
Using data and insights to steer creative choices test and learn and optimise for reach retention and engagement. Day to day youll collaborate closely with commercial production editorial marketing and insight colleagues communicating creative thinking and technical execution clearly to clients and stakeholders.
Youll shape clear compelling narratives that bring our platform strengths and audience insight to life in social video.
From top-line briefs youll help lead ideation with Reach Studio knowing when to use content creators influencers or talent and how to brief each for maximum impact and youll champion fresh formats and new content strands across the business.
Youll keep a sharp eye on Gen Z culture internet trends and viral moments spotting timely reactive opportunities and moving quickly to capitalise on them. On production youll roll up your sleeves on location and in-office shoots give edit feedback and protect the integrity of the original idea through to final delivery.
Qualifications :
What youll need to succeed:
Youre a crossfunctional content strategist who partners seamlessly with Design Sales Editorial Commercial Clients and Agencies to turn business goals into platformsmart work.
You have a proven track record of creating editorial and branded social and video content and of delivering engaging endtoend crossplatform campaigns.
Native to TikTok Instagram YouTube and Snap you know formats trends and audience behaviours and you tailor ideas accordingly. Youre strong on creative ideation crisp copywriting and scripting for both shortform vertical and longerform video with an eye for visual storytelling that drives retention.
You use audience insights and performance data to inform strategy and optimise against watch time. You can identify pitch and brief the right creators keep stakeholders aligned and manage approvals smoothly.
Comfortable working autonomously as well as collaboratively you stay organised and communicate clearly. Youre culturally tunedin to youth culture internet trends pop culture and social good with a track record of shipping onbrand measurable impactful content.
Additional Information :
How well look after you
We take good care of our people - and that means more than just a pay packet. Whatever your role youll get a range of benefits including:
25 days holiday (plus bank holidays) as well as an extra day after youve been with us for three five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
An extra days paid leave each year to volunteer for a cause close to your community or your heart.
Big moment day - an extra days paid leave for a moment that matters to you - like getting married moving house or welcoming a new addition to the family (human or furry!)
Bonus scheme - youll get a stake in our success and a chance to add to your annual earnings.
Help saving for your retirement - well match your company pension contributions up to 6% and you can contribute through salary sacrifice.
Supportive and progressive people policies - were proud to have a range of policies to support people in their lives in and outside work including enhanced family leave and policies to promote flexibility inclusion and progression. We believe you shouldnt have to wait to join us to know what to expect from us which is why we share this overview of the policies we have in place to support families and carers. If theres something you want to understand more about just ask - it wont make a difference to your application.
A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctors appointments.
Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner and pay for it through salary sacrifice.
Wellbeing support - including a 24/7 assistance programme for you and your family.
Access to lots of discounts - including 15% off with Reachs very own online marketplace Yimbly where you can buy everything from homewares to beauty products.
Interest-free loans - including for season tickets and technology.
Reach plc believes diversity brings benefits for our customers our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background circumstances age disability gender identity ethnicity religion or belief and sexual orientation.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
