Product Marketing Manager

About us

Fenergo is the leading provider of Client Lifecycle Management (CLM) solutions that digitally transform how financial institutions asset management/servicing fintech and corporate firms onboard and manage clients throughout their client lifecycle.

Its software digitally orchestrates every client journey from initial Know your Customer (KYC) and client onboarding automating regulatory compliance and enabling continuous monitoring throughout the client lifecycle (transaction monitoring perpetual KYC) all the way to client offboarding.

Fenergo is recognized for its in-depth financial services and regulatory expertise and out-of-the-box rules engine which ensures financial institutions are future-proofed against evolving Environmental Social and Governance (ESG) KYC Anti-Money-Laundering (AML) tax and prudential regulations across 120 jurisdictions.

Headquartered in Dublin Ireland Fenergo has offices in North America the UK Poland Spain South Africa Asia Pacific and the United Arab Emirates.

What does this role entail

The Product Marketing Manager is a core member of Fenergos go-to-market engine responsible for developing and executing product marketing strategies that drive revenue growth market awareness and customer adoption.

This role will partner closely with Product Sales Marketing and SME teams to deliver compelling product positioning effective enablement content and high-impact go-to-market programs. The ideal candidate is a strategic thinker with a strong execution mindset able to translate product capabilities into customer value and ensure our offerings stand out in a competitive market.

Duties and Responsibilities:

• Positioning & Messaging

• Develop differentiated positioning value propositions and messaging frameworks for assigned products and solutions.

• Ensure consistency and clarity of messaging across all customer-facing channels and materials.

• Maintain a deep understanding of market trends competitive offerings and buyer personas.

• Go-to-Market Execution

• Support the planning and execution of product launches coordinating with cross-functional teams.

• Develop sales enablement assets including battlecards pitch decks competitive briefs and product one-pagers.

• Collaborate with Demand Generation to design campaigns aligned to product priorities.

• Market & Competitive Intelligence

• Conduct ongoing analysis of competitors market shifts and customer needs to inform product and GTM strategy.

• Act as the voice of the customer to Product Management providing feedback from the field.

• Cross-Functional Collaboration

• Partner with Product to translate technical capabilities into market-ready value propositions.

• Work with Sales to ensure readiness to position and sell products effectively.

• Collaborate with Customer Success to identify upsell/cross-sell opportunities and promote adoption.
• Persona development and customer segmentation
• Compelling thought leadership content - whitepapers case studies etc.
• Leveraging AI-powered tools to support market research actionableinsightsand GTM execution

Desired Experience

• 26 years experience in product marketing go-to-market strategy or related roles within B2B SaaS or enterprise technology environments.
• Proven ability to execute go-to-market (GTM) plans and to develop and manage repeatable functional programs that drive consistent results.
• Strong experience in cross-functional coordination working closely with Product Management Sales and other go-to-market teams to ensure smooth and successful execution of Product-to-Field processes.
• Demonstrated success in developing messaging launching products and enabling sales teams through effective content tools and programs.
• Familiarity with using functional tools to manage key programs and workflows (e.g. Asana Gong Salesforce CRM SharePoint Seismic or similar).
• Excellent written and verbal communication skills with the ability to adapt messaging to different audiences and stakeholders.

Nice To Have

• Experience in RegTech FinTech or compliance-heavy industries (e.g. banking insurance AML/KYC software).

• Exposure to AI/automation tools in marketing or GTM workflows.

• Experience in multi-product or complex enterprise environments.

What We Value

We are striving to become global leaders across all the categories we operate in and as part of that we are a high-performing highly collaborative team that works cross functionally to accommodate our clients needs.

• Collaboration: Working together to achieve our best
• Outcomes: Drive Success in every engagement
• Respect: A collective feeling of inclusion and belonging
• Excellence: Continuously raising the bar

Whats in it for you

At Fenergo we believe that our employees deserve the best which is why we offer a comprehensive benefits package that puts your health and well-being first. You and your loved ones will have access to medical dental and vision care as well as life insurance coverage. We also provide an annual health screening to ensure you stay in tip-top shape.

We value your work-life balance which is why we offer a generous 23 days of annual leave as well as three paid leave days for the end of the year.

Our hybrid working policy and flexible hours allow you to work in a way that fits your lifestyle. Plus if you need to work from home weve got you covered with a work-from-home set-up allowance.

Diversity Equality and Inclusivity

Fenergo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees are valued respected and can reach their full potential. We do not discriminate based on race colour religion sex national origin age disability or any other characteristic protected by applicable law. Our hiring decisions are based solely on qualifications merit and business needs. We believe that a diverse workforce enriches our company culture fosters innovation and contributes to our overall success. We strive to provide a fair and supportive environment for all employees promoting equal opportunities for career development and advancement. We encourage all qualified individuals to apply for employment opportunities and join our team in contributing to a collaborative and inclusive work environment.

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Work From Home
• Training & Development
• Performance Bonus

Required Experience:

Manager