CRM Specialist
CRM Specialist
Posted on :
23-08-2025
Employer Active
1 Vacancy
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Job Description
Responsibilities
- Plan execute and optimize multichannel CRM campaigns across email push notifications in-app messages and SMS.
- Coordinate lifecycle campaigns including onboarding reactivation retention win-back and upsell journeys.
- Develop and manage content calendars and ensure timely delivery of messages across all touchpoints.
- Create dynamic segments based on behavior demographics purchase history and lifecycle stages.
- Implement personalized messaging strategies using rules triggers and user attributes.
- Work closely with Data and Product teams to enhance segmentation capabilities.
- Build and manage automated journeys and workflows using CRM platforms (e.g. Salesforce Braze MoEngage HubSpot Iterable).
- Monitor and troubleshoot any issues related to campaign delivery tracking or user triggers.
- Define KPIs and analyze campaign effectiveness: open rates click-throughs conversions and churn.
- Create dashboards and regular reports to assess performance and identify areas for improvement.
- Run A/B tests to validate hypotheses and optimize creative messaging and timing.
- Collaborate with Product Growth Design and Data teams to align messaging with customer experience goals.
Requirement
- 12 years of experience in CRM or market research
- Basic understanding of CRM platforms (e.g. Salesforce Braze HubSpot or similar).
- Strong interest in customer behavior analysis segmentation and lifecycle marketing.
- Familiarity with spreadsheets and basic data analysis tools (Excel Google Sheets; knowledge of SQL is a plus).
- Excellent attention to detail and strong organizational skills.
- Good communication and collaboration skills.
- Proactive eager to learn and comfortable working in a fast-paced environment.
Bonus Point If
- Bonus point if: Experience in a digital-first or mobile app environment (e.g. fintech e-commerce SaaS).
- Understanding of customer retention churn metrics and cohort analysis.
- Basic knowledge of HTML/CSS for email customization.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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