Assistant Director, Student Affairs Digital Marketing & Communications

Advancing Student Success and Institutional Excellence

The Student Affairs administration team drives student success and supports the universitys vision through strategic leadership in planning project management external relations marketing and communications and assessment. They shape long-term goals oversee high-impact projects that enhance the student experience and leverage data to foster continuous improvement. The administration team also leads development initiatives and cultivates strong relationships through clear compelling communication and storytelling.

Position Summary

The Assistant Director of Student Affairs Digital Marketing & Communications reports to the Director of Student Affairs Marketing & Communications. This role is instrumental in enhancing the divisions digital presence by leveraging analytics optimizing web platforms to drive engagement external relations and sales and guiding the overall digital growth strategy.

The Assistant Director of Student Affairs Digital Marketing & Communications is responsible for managing and enhancing the digital presence of key Student Affairs entities including but not limited to: the Health and Counseling Center 4D Experience Housing & Residential Education Daniel L. Ritchie Center for Sports & Wellness and the James C. Kennedy Mountain Campus. This role oversees the creation delivery and performance of digital content across websites and social media platforms to drive engagement visibility and user experience.

Key responsibilities include producing timely and compelling digital collateralsuch as brochures newsletters annual reports advertisements and event materialsand developing visually engaging content for social media. The Assistant Director applies expertise in digital marketing SEO social media management content strategy and analytics to ensure cohesive and effective communication.

This position collaborates closely with cross-functional teams within Student Affairs to deliver exceptional digital experiences and ensure that online interactions lead to meaningful engagement with programs services and events.

This position summary is not designed to capture all activities duties or responsibilities required for this position. Responsibilities may change or new ones may be assigned at any time.

Essential Functions

User Experience

• Lead SEO and social media marketing (SMM) campaigns targeting key audiences to increase visibility and engagement.
• Leverage data and analytics to craft compelling story-driven content that clearly communicates the value of Student Affairs experiences events programs and services.
• Anticipate users needs questions and challenges proactively and advocate for their goals within internal teams to ensure seamless and successful implementation.

Marketing and Communications Campaign Execution

• Oversee the full campaign lifecyclefrom onboarding key target markets to provisioning and performance evaluation.
• Collaborate with divisional staff to develop strategic content calendars aligned with defined performance objectives.
• Manage SEO and social media marketing (SMM) projects with efficiency and attention to detail.
• Maintain proactive transparent communication with internal teams and external stakeholders to ensure seamless campaign execution.
• Continuously monitor campaign performance and recommend data-driven optimizations as needed.
• Navigate and integrate multiple divisional and university technology systems to support campaign success.
• Consult and collaborate with Student Affairs units for event promotion and communications planning

Digital Strategy Development & Performance Management

• Design and implement comprehensive digital strategies aligned with Student Affairs and University branding and marketing objectives.
• Identify and segment target audiences to tailor digital initiatives that drive meaningful engagement and impact.
• Leverage analytics tools to monitor and evaluate the effectiveness of digital efforts across platforms.
• Produce regular reports on key performance indicators (KPIs)including keyword trends top-performing landing pages and audience demographicsand use insights to continuously optimize strategy and execution.

Search Engine Optimization Management

• Lead the development and oversight of diverse content formatsincluding blog posts articles videos and infographicsto support SEO objectives.
• Analyze share of voice (SoV) within the key target markets and design strategic initiatives to boost visibility and engagement.
• Manage internal digital teams and external partners to implement and maintain effective SEO strategies.
• Collaborate with internal stakeholders to produce visually compelling and multimedia-rich content that enhances search performance.
• Monitor SEO performance troubleshoot declines and implement corrective actions to maintain and improve rankings.
• Oversee directory and listing management to ensure accuracy and consistency across platforms.
• Ensure all content is high-quality relevant and fully optimized for search engine visibility and user engagement.

Social Media Management

• Partner with the University Relations digital team to manage social media platforms including content creation scheduling monitoring and audience engagement.
• Manage social media content calendar in line with larger Student Affairs branding efforts University events and original and user-generated content
• Develop and curate a compelling content strategy that reflects Student Affairs voice values and strategic goals.
• Stay current on social media trends user behavior and industry developments to refine strategies and adopt best practices.
• Oversee media spend for paid media to maximize reach and engagement.

Personnel

• Hire and coordinate a student and non-appointed hourly team to support digital content development for the Student Affairs division.
• Other duties as assigned

Knowledge Skills and Abilities

• Digital Marketing Principles: Strong understanding of digital marketing strategies including SEO SEM content marketing and social media engagement.
• Higher Education Environment: Familiarity with the structure goals and culture of student affairs and university communications.
• Branding and Messaging: Knowledge of brand management and how to align digital content with institutional voice and values.
• Analytics and Performance Metrics: Proficiency in interpreting web and social media analytics to inform strategy and measure success.
• Content Management Systems (CMS): Experience with platforms such as WordPress Drupal or similar tools for managing web content.
• Accessibility and Compliance: Understanding of digital accessibility standards (e.g. WCAG) and compliance with university and legal guidelines.
• Graphic Design: Advanced knowledge in creating graphic design assets in accordance with brand standards using programs like the Adobe Suite and online platforms like Canva for print and digital use
• Content Creation: Strong writing editing and visual storytelling skills for digital platforms including social media websites and email campaigns.
• Project Management: Skilled in managing multiple projects simultaneously meeting deadlines and coordinating with cross-functional teams.
• Technical Proficiency: Competency in using digital tools such as Google Analytics SEO tools (e.g. SEMrush Moz) social media schedulers (e.g. Hootsuite Sprout Social) and Adobe Creative Suite.
• Collaboration and Communication: Excellent interpersonal skills to work effectively with internal teams stakeholders and external partners.
• Problem-Solving: Ability to troubleshoot digital performance issues and adapt strategies based on data insights.
• Think Analytically and Creatively: Combine data-driven decision-making with creative content development to enhance engagement.
• Adapt to Change: Comfortable working in a dynamic environment with shifting priorities challenging deadlines and emerging technologies.
• Engage Audiences: Tailor messaging and content to resonate with varied student populations and stakeholders.
  Maintain Attention to Detail: Ensure accuracy consistency and quality across all digital touchpoints.
  Drive Results: Demonstrate a results-oriented mindset with a focus on continuous improvement and measurable outcomes.

Required Qualifications

• Bachelors Degree in Graphic Design Marketing Communications or a related field.
• Proven experience in website design and online content management.
• Strong understanding of digital marketing principles including graphic design social media content marketing and email marketing.
• One (1) year of management/supervisory experience.
• Proficiency in Adobe Creative Suite (Photoshop Illustrator InDesign) or other design tools for creating print and digital assets.

Preferred Qualifications

• Masters degree in Graphic Design Marketing Communications Digital Media or a related field.
• Three (3) or more years of experience in website design content management systems (CMS) and user experience (UX) optimization.
• Demonstrated success in developing and executing integrated digital marketing campaigns across multiple platforms including social media email and web.
• Experience with analytics tools such as Google Analytics SEMrush or similar platforms to inform strategy and measure performance.
• Expertise in Adobe Creative Suite (Photoshop Illustrator InDesign) or other design tools for creating print and digital assets.
• Two (2) or more years of supervisory or team leadership experience in a digital marketing or communications environment.
• Familiarity with higher education marketing or student affairs communications.

Working Environment

• Standard office environment.
• Unexpected interruptions occur often and stress level is moderate to high.
• Noise level is quiet to moderate.

Physical Activities

• Ability to work in front of a computer for extended periods of time.
• Occasionally required to move about the office/campus.

Work Schedule
Monday - Friday 8:00 a.m. - 4:30 p.m. In accordance with the Universitys flexible work policy this position is eligible to be considered for partial remote work. Further details regarding this plan will be determined with the hiring manager and are dependent on the division and team specific needs.

Application Deadline
For consideration please submit your application materials by 4:00 p.m. (MST) September 5 2025.

Special Instructions
Candidates must apply online through to be considered. Only applications submitted online will be accepted.

Salary Grade Number:
The salary grade for the position is 10.

Salary Range:
The salary range for this position is $65000-$75000.

The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate departmental budget availability internal salary equity considerations and available market information but not based on a candidates sex or any other protected status.

Benefits:
The University of Denver offers excellent benefits including medical dental retirement paid time off tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.

Please include the following documents with your application:
1. Resume
2. Cover Letter

The University of Denver is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex (including sex stereotypes sex characteristics sexual orientation gender identity and gender expression) marital family or parental status pregnancy or related conditions national origin disability or status as a protected veteran. The University of Denver does not discriminate and prohibits discrimination on the basis of race color national origin ancestry age religion creed disability sex (including sex stereotypes sex characteristics sexual orientation gender identity and gender expression) marital family and parental status pregnancy genetic information military enlistment or veteran status and any other class of individuals protected from discrimination under federal state or local law regulation or ordinance in any of the Universitys educational programs and activities and in the employment (including application for employment) and admissions (including application for admission) context as required by Title IX of the Education Amendments of 1972; the Americans with Disabilities Act; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; the Equal Pay Act; the Colorado Equal Pay for Equal Work Act; the Colorado Protecting Opportunities and Workers Rights (POWR) Act; and any other federal state and local laws regulations or ordinances that prohibit discrimination harassment and/or retaliation. For more information please see the University of Denvers NonDiscriminationStatement.

All offers of employment are contingent upon satisfactory completion of a criminal history background check.