Interim Director of Marketing Nashville
Share
Job Location:
Nashville, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Team & Agency Management
- Manage marketing staff and contractors including paid media specialist marketing manager designer and event manager
- Oversee relationships with PR agency and website design agency partners
- Provide direction and quality control to ensure deliverables meet brand standards
Campaign Execution & Operations
- Own the marketing calendar and ensure all campaign assets (email social ads event collateral) are briefed approved and delivered on schedule
- QA all marketing materials before launchchecking messaging accuracy brand alignment and compliance with safety/regulatory requirements
- Build and document repeatable workflows for campaign production from initial brief through approval and launch
Demand Generation & Growth
- Analyze current lead generation performance and contribute strategic ideas to grow lead volume and conversion rates
- Manage implementation of new demand generation initiatives
- Collaborate with sales to identify which leads are converting and adjust targeting/messaging accordingly
Performance Reporting & Analysis
- Build and deliver weekly dashboard showing website traffic lead volume cost per lead and campaign performance by channel
- Conduct monthly deep-dives into whats working and whats not presenting clear recommendations to the fractional CMO
- Identify budget reallocation opportunities based on ROI analysisshifting dollars from underperforming channels to winners
Strategic Support
- Partner with fractional CMO on quarterly planning bringing ideas for new markets messaging angles or channel experiments
- Review and provide input on content strategy ensuring web copy case studies and sales materials effectively communicate HeroWears value proposition
- Maintain competitive intelligence on how other workplace safety companies are positioning themselves
Qualifications :
Experience & Expertise
- 7 years of marketing experience with at least 3 years in a marketing leadership role
- Proven track record managing marketing teams contractors and agency relationships
- Strong background in demand generation campaign management and performance marketing.
- Proficiency with marketing automation platforms CRM systems and analytics tools. Hubspot experience is a must though you dont need to be an expert
- Experience in B2B marketing preferably in manufacturing industrial or safety products
Skills & Competencies
- Excellent project management skills with ability to juggle multiple priorities
- Sharp eye for detail and commitment to high-quality marketing execution
- Data-driven mindset with experience analyzing campaign performance and making recommendations
- Strong communication skills and ability to collaborate with cross-functional teams
- Hands-on approachyoure comfortable rolling up your sleeves to write a campaign brief build a report or optimize a landing page
Bonus Points
- Experience stepping into interim or turnaround marketing roles
- Familiarity with safety industrial or wearable technology markets
Additional Information :
This is an ideal opportunity for a seasoned marketing leader who thrives in dynamic environments and can make an immediate impact. Youll have the autonomy to drive results while working alongside experienced leadership. For the right person this interim role offers a unique chance to prove your value and potentially transition into a permanent leadership position as the company continues to scale.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
No
Employment Type :
Contract
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
We're seeking an experienced Director of Marketing to join our team on an interim basis, providing critical leadership during a transitional period. This role will work closely with our fractional CMO to maintain marketing momentum while we conduct a search for a permanent Director of ... View more
