Communications Director, APAC
Communications Director, APAC
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Job Description
Job Description
Are you a passionate experienced and dedicated communications expert keen to help build & protect one of the worlds most beloved brands
Bring your passion and drive as a crucial communications leader to support the LEGO Groups reputation across Asia Pacific!
Core Responsibilities
Earned campaign development activation & evaluation (approx. 50%)
Drive commercial growth through insight-led execution igniting earned media conversations to reinforce LEGO play values and stimulate brand desire
Be the voice of Earned PR within APAC regional and local marketing teams ensuring Earned channels are prioritized and coordinated into marketing plans
Help craft global campaign development by representing regional market insights and needs via head of Markets & Channels Communications
Support and enable local market teams to translate and adapt global campaigns into impactful local plans/activations across relevant channels (e.g. PR Influencers deep fans events etc.)
Lead all aspects of campaign activation and evaluation to ensure consistency and executional excellence capturing sharing and actioning relevant takeaways
Support local markets to ensure the best methodology earned communications agency relationships e.g. procurement briefing world-class process priority narratives key messages etc.
Strategic corporate communications (approx. 30%)
Lead and maintain brand reputation in the LEGO Groups APAC markets
Support work to establish the company and brand in new markets including but not limited to India Indonesia and Vietnam
Have the skills and experience to provide support for a broad range of corporate communication activities including but not limited to issues management corporate media relations (e.g. act as an extension of the distributed team in responding to difficult issues sensitive reporting media relations proactively or reactively communicating corporate positions)
Support essential communication opportunities (e.g. sustainability communication) in collaboration with the distributed team and local business units
Communications partnering (approx. 20%)
Be a trusted essential communication adviser to the Regional President and APAC Leadership Team across the full breadth of communication subject areas (strategic crisis management media relations thought leadership etc.)
Drive regional strategic internal communication activity to support delivery of business plans and colleague motivation and satisfaction. This includes delivering key internal communication moments (e.g. organizational change Town Halls team meetings internal channel content & activation etc.)
Play your part in our team succeeding!
This is an excellent generalist communication role which includes a wide variety of responsibility. It will be responsible for the regional adaptation and implementation of global campaigns support delivery of commercial plans including emerging market development and provide sophisticated communication counsel to the regional leadership team and President. This role sits in Corporate Brand Communications but requires skillful and mature engagement across regional marketing teams government & public affairs commercial management in Business Units regional leadership and global communication functions including corporate communications executive partnering and internal communications.
Do you have what it takes:
Bachelors Degree or equivalent experience
Validated work experience in consumer-facing communications (both agency and in-house experience preferred)
Experience working in sophisticated global organizations ideally working at a regional or multi-market role in APAC (i.e. Australia/New Zealand Hong Kong India Indonesia Japan Korea Malaysia Singapore Taiwan Vietnam)
Strategic problem solver with the skills to envision solutions and develop sound strategies tactical plans and related processes
Track record in issues management
Clear concise detailed communicator
Strong project management planning and organizational skills delivering multiple priorities simultaneously at scale with speed
Track record of influence excellent instinct and decision making
Natural collaborator who excels in relationship building partner management and collaboration
Proven understanding of marketing ecosystem and track record creating successful integrated comms programs
Relevant network of media and industry contacts
Demonstrated leadership ability and strong followership
Background in consumer-packaged goods family entertainment gaming or toys preferred
#LI-FH1
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
Director
Employment Type
Full-Time
