Assistant Brand Manager, Feminine Care
Assistant Brand Manager, Feminine Care
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Job Description
Job Description
Your Job
Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking this role youll help us deliver better care for billions of people around the world. It starts with YOU.
Role Overview & Primary Accountabilities:
Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking this role youll help us deliver better care for billions of people around the world. It starts with YOU.
As an Assistant Brand Manager for Kotex you will support the development and execution of marketing plans that drive growth and brand relevance for one of the leading brands in feminine care. You will collaborate across functions support innovation and product launches and play an integral part in delivering impactful campaigns and business performance.
Brand Strategy & Business Performance
Assist in developing and executing the annual brand plan to drive the brands commercial objectives including defining marketing goals strategies and 360-degree activation plans in collaboration with cross-functional teams.
Track and report business performance by analysing internal sales reports external data (eg. Nielsen Kantar) and market trends to assess brand performance and identify opportunities.
Monitor and track segment performance competitor activities and market dynamics to inform strategy and ensure growth of Kotex
Drive initiatives that enhance the brand equity of Kotex through strategic and relevant brand-building activities.
Marketing Budget & Reporting
Assist in the management of the marketing budget including the execution and reporting of marketing activities advertising spend and performance results. Support the monthly A&P management process ensuring resources are allocated efficiently for the brands marketing initiatives. Support in marketing presentations analysis and reporting
Cross-Functional Collaboration
Partner with internal stakeholders including Sales Trade Marketing Demand Planning and Regional Marketing to ensure alignment on all initiatives. Support monthly demand planning processes and on-ground activations identifying potential challenges and proposing effective solutions.
Work closely with the Finance team to develop and analyse the brand P&L ensuring marketing plans support brand growth targets and profitability objectives.
Campaign Support & Digital Collaboration
Collaborate with digital team to develop meaningful communication and acquisition strategies that support brand objectives drive sales and enhance brand engagement through digital and ecommerce. Provide brand guidance on digital content campaigns and e-commerce assets to ensure consistency and effectiveness across consumer touchpoints. Assist in the development and execution of 360 marketing campaigns ensuring strong brand messaging across all consumer touchpoints.
Portfolio Management
Support end-to-end innovation launches including P&L analysis packaging development claims validation production timelines and go-to-market strategies. Collaborate with the regional team to ensure successful new product launches aligning on regional priorities and adapting strategies for local dynamics and strategies. Assess competitive standing of the product portfolio identifying opportunities for product upgrades and new product launches Develop promotional packs that align with business strategies and shopper insights supporting key sales events and product push periods. Support the development and implementation of Price Pack Architecture strategies to optimize brand competitiveness and profitability across consumer segments.
About Us
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the fact millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals like you.
At Kimberly-Clark youll be part of the best team committed to driving innovation growth and impact. Were founded on 151 years of market leadership and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability inclusion wellbeing and career development. You love what you do especially when the work you do makes a difference. At Kimberly-Clark were constantly exploring new ideas on how when and where we can best achieve results.
In one of our professional roles youll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center. To succeed in this role you will need the following qualifications:
Essential Requirements
Bachelors/Masters Degree in Business or Marketing
Minimum of 2 years of Consumer marketing experience.
Additional trade marketing digital marketing and/or cross-functional experience an advantage.
Experience in cross-functional stakeholder management and project management
Total Benefits
Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview see .
Great support for good health with medical dental and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center occupational health nurse and allowances for high-quality safety equipment.
Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
Diverse income protection insurance options to protect yourself and your family in case of illness injury or other unexpected events.
Additional programs and support to continue your education adopt a child relocate or even find temporary childcare.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime please check out the careers website.
And finally the fine print.
For Kimberly-Clark to grow and prosper we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status sexual orientation gender identity age pregnancy genetic information citizenship status or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests which may include drug screening background check and DMV check.
No Relocation:
This role is available for local candidates already authorized to work in the roles country only. Kimberly-Clark will not provide relocation support for this role.
Primary Location
Kuala Lumpur OfficeAdditional Locations
Worker Type
EmployeeWorker Sub-Type
RegularTime Type
Full timeRequired Experience:
Manager
Employment Type
Full-Time
