Micasso Marketing Manager

Job Description – Marketing Manager (High-End Building Materials)

Education Background

• Bachelor’s degree or above in Interior Design Marketing or other design-related majors.

Work Experience

• More than 8 years of marketing experience with at least 3 years in marketing for high-end retail brands or international building material brands.

• Proven track record from strategy development to implementation.

• Familiarity with the high-end building materials market in Kenya or East Africa (preferred)

• Experience in channel development with masons/artisans and in executing largescale events.

• Experience in B2B channel development within the construction industry (e.g. masons contractors designers).

• Experience in organizing artisan training certification programs and industry summits (100 participants).

Job Target

1. Lead MICASSO’s brand development showroom retail visibility enhancement and channel-wide initiatives (80% showroom 20% specialized channels).

2. Design and execute marketing strategies to establish MICASSO as Kenya’s top highend tile brand and position its showroom among the top three retail showrooms in Kenya.

3. Drive systematic growth in tiler/designer channels and manage rebate operations for paving workers.

Qualifications

Required Requirements

• 8 years of marketing experience including 3 years in leadership roles (luxury retail FMCG or building materials industries preferred)

.• Proven success in launching and managing high-end brands (showroom/retail experience essential).

• Strong expertise in showroom/retail channel marketing (experience with tiler/designer networks preferred).

• Proficient in online and offline marketing platforms.

Technical Skills

• Strong proficiency in MS Office (PowerPoint Excel)

• Data-driven mindset with skills in data interpretation and reporting.

• Familiarity with mainstream marketing tools (WeChat Douyin/TikTok digital advertising platforms).

• Creative content development and ability to guide teams in producing high-quality promotional material.

Personal Qualifications

• Strong leadership with ability to influence senior management and external partners (designers project clients)

• High sense of responsibility decisiveness and adaptability.

• Ability to identify and apply new industry trends (new product categories marketing strategies).

• Fluency in Swahili English Hindi or Somali is preferred.

Key Abilities

• Strategic Planning: Develop marketing strategies aligned with business objectives and long-term vision.

• Team Management: Lead motivate and resolve conflicts within teams to drive performance.

• Event Operations: Plan and execute large-scale promotional campaigns (budgets >100000 RMB) from planning to execution and review.

• Data Analysis: Interpret reports (Excel PivotTables advertising backend data) identify issues and propose actionable solutions.

• Resource Integration: Strong negotiation skills with ability to build cost-effective cross-industry partnerships and media collaborations.

Main Job Work

1. Omnichannel Promotion Strategies

Online: Manage showroom’s social media create content matrix (product highlights case studies events) implement targeted advertising and collaborate with influencers/bloggers/designers.

o Offline: Organize large-scale events (grand openings shopping fairs designer salons) and regular promotions (holiday campaigns) strengthen partnerships with bricklayers and coordinate industry exhibitions. o VOSA Promotion: Support headquarters in maintaining and promoting MICASSO VOSA locally

2. Showroom Image Maintenance

o Plan and execute new product launch events update showroom models and maintain brand image.

3. Team Management & Capacity Building

o Conduct regular team training (event planning client negotiation digital marketing).

o Build a high-performance market-sensitive and execution-driven team.

Skills

# Ceramics # Marketing # Tiles # Micasso # Sanitaryware