Marketing Communications Executive
Marketing Communications Executive
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Job Description
POSITION SUMMARY
Social Media and Content Marketing
Writes copy for and updates the hotel website and outlet site builds with relevant promotional information and images
Plans for writes copy and schedules the content calendar for the hotels owned social media platforms
Champions hotel content creation and runs social media ads where required
Manages community engagement on the hotels owned social media platforms by responding to comments and direct messages
Works with KOLs to organize and execute paid content partnerships
Manages guest reviews on Google My Business Facebook and other third-party review sites such OTAs
Assist in copywriting and the development and print production of hotel marketing collaterals and ensures all hotel collaterals reflect the highest level of professionalism in content and presentation
Assist with updating of hotel content on third-party F&B websites and on OTAs
Public Relations
Build and develop relationships with media and KOLs to generate content on the hotels social media platforms through hosted FAM stays and media tastings
Handle complimentary room bookings for media/KOL visits and reservations for dining & spa experiences and send out internal media advisories
Prepare press kits for media FAMs media tastings and coordinate press drops
Assist with sending media invitations and collating RSVP for media tastings and special events
Facilitate filming interviews and photoshoot opportunities that showcase the hotel and its talents
Daily media monitoring and clipping of all relevant print and online articles
Update and maintain the media database
Administrative
Prepare and compile monthly and quarterly Marketing Communications reports
Update Awards folder and keeps track of accolades
Raise purchase requisitions and process invoices for payment
Prepare the monthly finance report
Files new digital and collateral assets and maintains the shared Marcom folder Sharepoint folder and BOX image drive
Oversee the Marketing Communications generic mailbox and address queries within 24 hours of initial contact
PREFERRED QUALIFICATIONS
University Degree in Public Relations Marketing Journalism or Mass Communications
Experience and Skills
A minimum 1 year of experience in travel hospitality luxury goods or PR agency preferred
Superior writing ability and presentation skills
Proficiency in Microsoft Office Word PowerPoint and Excel
Working knowledge of social media platforms. Enjoys creating social media content and is up to date on social trends
Proficiency in photo and video editing software (Photoshop Canva Capcut) would be an asset
Knowledge of production methods in graphic arts printing film radio and television would be an asset
Superior organizational skills can handle multiple tasks simultaneously while adhering to deadlines
Good interpersonal skills to maintain open communication and good relationships with all departments
Represents the hotel in a positive and professional light; able to interact well with media guests management suppliers and staff
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Employment Type
Full-Time
