Senior Executive, Influencer Marketing
Senior Executive, Influencer Marketing
Posted on :
24-08-2025
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1 Vacancy
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Job Description
We are seeking a Senior Influencer Marketing Executive to develop campaigns manage KOL relationships create content analyze performance and drive brand growth.
What Youll Do
- Develop and execute strategic influencer marketing initiatives across Digital PR influencer and social media channels to enhance brand awareness.
- Plan and implement media and influencer strategies ensuring alignment with business goals.
- Collaborate with internal teams to support pitching efforts and maximize campaign effectiveness.
- Identify recruit and cultivate relationships with KOLs and influencers across Hong Kong and Mainland China building and maintaining a robust influencer database.
- Oversee end-to-end influencer campaign management from ideation to execution and performance tracking.
- Lead content development including brainstorming creation and delivery of compelling influencer-driven content.
- Conduct ongoing market research to identify trends and new opportunities for influencer partnerships and program expansion.
- Establish and maintain long-term relationships with influencers to drive brand engagement and business growth.
- Monitor campaign performance analyze key metrics and optimize ROI in collaboration with the Sales team.
- Stay ahead of industry trends by conducting regular competitor and market analysis.
Who You Are
- Fluency in English (both spoken and written) is required. A full-time bachelors degree or higher is preferred.
- Minimum of 3 years of experience in marketing with a solid understanding of marketing theories and methodologies. Experience in multinational tech companies is a plus.
- Strong strategic and planning skills a proven track record of successful marketing campaigns.
- Experience in planning and executing large-scale events with the ability to thrive in a fast-paced environment.
- Familiarity with new media tools and content creation capabilities.
- Data-driven mindset with strong analytical skills.
- Expertise in overseas social media PR media planning and marketing strategies.
- Proficiency in new media tools and content creation.
- Strong communication and coordination skills to effectively collaborate with KOCs KOLs and with internal and external teams.
Why Youll Love It
- Competitive Salary
- Performance Review (twice per year)
- Performance Bonus
- Annual Leave: 14 days and other special leaves
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional active international and dynamic environment
Required Experience:
Senior IC
Employment Type
Full Time
Key Skills
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