Senior Creative Producer - Performance and Strategy
Senior Creative Producer - Performance and Strategy
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Job Description
Are you ready to shape the creative future of mobile gaming at scale Were looking for a Creative Producer to join our Creative Strategy team someone who is equally passionate about great ideas measurable outcomes and market intelligence. This role will be central to driving the creative vision behind our performance marketing campaigns while ensuring every decision is rooted in data insight and a deep understanding of the mobile games industry.
As a Creative Producer at Wildlife youll lead creative development from strategic planning through execution guiding the production of video playable and static ads used in User Acquisition campaigns. You will co-own the creative strategy across titles collaborating closely with Product Marketing Managers (PMMs) and our in-house production team to i) identify key ad concepts; ii) define what we should produce; iii) how we will produce it and iv) evaluate results
You will work at the intersection of creativity data market analysis and production with full accountability over the end-to-end process. The ideal candidate brings a strong creative vision a performance marketing mindset and a natural curiosity for trends players competitors and innovations.
What youll do
- Co-own and drive the creative strategy across multiple games in collaboration with PMMs and Creative Analysts.
- Write clear and actionable creative briefs that connect strategic insight to execution.
- Lead the end-to-end development of high-performing creative assets (video playable static) for performance marketing campaigns.
- Analyze creative performance results and iterate based on key metrics (Spend Share IPM CTR CPI ROAS).
- Continuously benchmark creative trends from the gaming and mobile ad industries translating insights into innovative and effective campaigns.
- Stay on top of market and genre trends player behavior and competitive creative strategies.
- Use or collaborate with creative intelligence tools to guide planning and ideation.
- Partner with PMMs and Data Scientists to define test methodologies and uncover actionable insights.
- Act as a central point of alignment for creative priorities across Marketing and Production.
- Raise the creative bar while scaling output helping the team hit volume quality and performance targets.
- Support continuous improvement of creative operations through structure process and leadership.
What youll need
- Proven experience in a Creative Producer Creative Director Creative Specialist Creative Strategist or equivalent role within digital marketing performance advertising for app or gaming industry.
- Solid track record in performance marketing with deep involvement in creative strategy and execution for User Acquisition campaigns.
- Strong understanding of creative KPIs and performance metrics and how to apply them to iteration and decision-making.
- Experience conducting creative benchmarking and extracting insights from the market.
Nice to have
- Familiarity with the mobile gaming industry or experience working on performance creatives for games or apps.
- Familiarity with motion design and/or playable ads development.
- Familiarity with market intelligence tools (e.g. Sensor Tower AppMagic or similar).
- Experience managing UA channels for digital products. Experience working with creative A/B testing.
More about you
- You are highly results-oriented you make creative decisions with performance in mind.
- You are analytically curious numbers and benchmarks are part of your creative toolbox. You stay plugged into the market trends platforms and competitors always looking for the next idea to test.
- You have high creative standards and attention to detail balanced with agility and pragmatism. You believe that creative excellence comes from a balance between insight craft and iteration.
- You have excellent communication and stakeholder management skills.
- You can thrive in fast-paced high-output environments.
- Full working proficiency in English.
- You are resilient and do not let setbacks demotivate you when results dont go as expected.
- You are flexible to understand that working in a fast-paced environment means that change is constant.
About Wildlife
Wildlife is one of the leading mobile game developers and publishers in the world. We have released more than 60 titles reaching billions of people around the globe. Here we create games that will excite intrigue and engage our players for years to come!
Equal Opportunity
Wildlife is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race colour national origin gender gender identity sexual orientation protected veteran status disability age or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local law.
Were committed to providing accommodations for candidates with disabilities in our recruiting process.
Required Experience:
Senior IC
Employment Type
Full Time
