Chief of Creative, Brand Strategy (Apparel)
Chief of Creative, Brand Strategy (Apparel)
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Job Description
Job Description
Chief of Creative Brand Strategy (Apparel)
Overview
Our client is a market leading fashion apparel organisation who are actively seeking a dynamic and strategic Chief of Creative Brand Strategy to lead and enhance the brand positioning across multiple apparel brands. This role is ideal for a creative leader with a strong foundation in brand development and a passion for fashion particularly in connecting with diverse markets and also elevating the overall brand image over the medium to long term.
Key Responsibilities
- Creative Leadership: Develop and implement innovative creative strategies for our apparel brands to enhance market presence and drive growth.
- Market Analysis: Conduct market research to identify fashion trends customer needs and competitive landscapes focusing on expatriate demographics.
- Creative Direction: Oversee the creative development of marketing materials and campaigns ensuring alignment with brand identity and resonance with target audiences.
- Cross-Functional Collaboration: Collaborate with product development merchandising and sales teams to ensure brand consistency and alignment with business objectives.
- Brand Development: Maintain brand guidelines that reflect the core values and mission of each apparel line ensuring cohesive brand identity across all platforms.
- Performance Metrics: Track key performance indicators (KPIs) to assess brand health and the effectiveness of creative strategies making adjustments as needed.
- Stakeholder Engagement: Build relationships with internal and external stakeholders including designers influencers and partners to promote brand initiatives.
- Innovation: Drive innovative brand experiences and campaigns that engage target audiences and differentiate apparel products in the marketplace.
- Creative Problem-Solving: Use creative thinking to address challenges and develop unique solutions that enhance brand visibility and engagement.
Qualifications
- Experience: Minimum of 20 years in creative brand strategy or related fields within the apparel industry with a focus on diverse international markets
- Education: Bachelors degree in Fashion Creative Arts Business Administration or a related field; MBA preferred.
- Creative Background: Extensive experience in creative roles such as fashion design copywriting or advertising with a strong portfolio showcasing innovative campaigns in the apparel sector.
- Leadership: Capability of leading an international team to reach expediential goals set by the company
- Skills:
- Strong analytical and strategic thinking abilities.
- Excellent communication and interpersonal skills.
- Proven leadership capabilities with a collaborative approach.
- Location: Based in Hong Kong or China
- Package: USD 200k 350K p.a. benefits
Why Join Us
This is an exciting opportunity to shape the future of multiple apparel brands within a dynamic and diverse environment. If you are passionate about creative brand strategy in the fashion industry we would love to hear from you. Expatriates are welcome to apply.
Required Experience:
Chief
Employment Type
Full-Time
