Digital Marketing Specialist

Job Summary:

KDCI Outsourcing is looking for a highly driven and experienced Digital Marketing Specialist to join our dynamic remote team. This full-time role is ideal for a marketing professional who thrives in a strategic yet hands-on environment. You will lead and execute high-impact digital initiatives across paid advertising email automation and client lifecycle communications. As a key member of a lean collaborative marketing team youll work closely with the Marketing Lead to drive lead generation nurture client relationships and contribute to the overall growth of our client base. Your ability to combine data-driven strategy with strong execution will be essential to your success in this role.

Responsibilities:

Paid Advertising (Google Ads & LinkedIn Ads)

• Plan launch and optimize paid media campaigns focused on qualified B2B lead generation.

• Manage keyword strategies audience segmentation A/B testing and campaign budgets.

• Track and report on campaign performance with actionable insights and monthly reporting.

• Ensure alignment between campaign efforts business objectives and the sales funnel.

Email Marketing & Automation (HubSpot)

• Design and manage email campaigns across the customer journeyacquisition onboarding retention upselling and cross-selling.

• Build automation flows tailored to different lifecycle stages using HubSpot or similar platforms.

• Maintain healthy segmented contact lists for precise targeting.

• Monitor key metrics (open rates CTRs conversions) and drive continuous improvement.

• Ensure all communications are aligned with brand tone style and visual guidelines.

Content & Communication Support

• Craft compelling copy for monthly printed flyers included in client deliveries.

• Develop and maintain a structured content calendar across all digital channels.

• Collaborate with the design team by providing clear creative briefs.

• Support customer success initiatives with informative engaging and well-branded communications.

Strategic Collaboration & Research

• Work closely with the Marketing Lead on campaign planning audience strategies and client development initiatives.

• Support lifecycle marketing strategies aimed at increasing retention and account expansion.

• Conduct light market research (events trends competitor activity) to inspire new campaigns and content ideas.

• Minimum of 4 years of experience in digital marketing with a strong focus on paid media email marketing and client lifecycle engagement.

• Proven experience in B2B marketing preferably in service-based F&B or office-related industries.

• Fluent in written and spoken English (British or European English preferred).

• Proficiency in Google Ads LinkedIn Ads Google Analytics and HubSpot (or equivalent platforms).

• Strategic thinker with a commercial mindset and strong hands-on execution capabilities.

• Excellent organizational and communication skills with keen attention to detail in content and brand consistency.

• Comfortable working independently in a remote setup with a proactive results-oriented approach.

Preferred Qualifications:

• Working knowledge of Canva Adobe Creative Suite or similar tools for visual content creation or briefing.

• Familiarity with the European B2B marketing landscape and client lifecycle strategies.

• Strong experience using HubSpot for automated email flows segmentation and reporting.

• Demonstrated success in managing and optimizing B2B lead generation campaigns via Google Ads and LinkedIn Ads.

• Experience supporting both digital and printed communications including cross-sell and upsell strategies.

• Familiarity with internal platforms such as Umbraco and Cin7 particularly for integrating campaigns with product and website updates