Account-Based Marketing Outreach Specialist
Account-Based Marketing Outreach Specialist
Posted on :
25-08-2025
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1 Vacancy
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Job Description
About the Role
We are seeking an ABM (Account-Based Marketing) Outreach Specialist who is expertized in generating outbound leads and building strong sales pipelines. The ideal candidate should have hands-on expertise in end-to-end lead generation using LinkedIn Sales Navigator Helper tools and other automation platforms. This role is focused on outbound prospecting targeting decision-makers and creating high-quality opportunities for the sales team.
Key Responsibilities
- Drive end-to-end outbound lead generation from prospect identification to qualification.
- Plan and execute outreach campaigns via LinkedIn email and other channels.
- Use LinkedIn Sales Navigator Helper tools and other lead generation platforms to identify and connect with key decision-makers.
- Research and segment target accounts based on ABM strategy (industry company size buyer persona).
- Maintain a high-quality database of outbound leads for targeted campaigns.
- Collaborate with the sales team to ensure qualified leads convert into opportunities.
- Measure track and optimize outreach strategies for better conversion.
- Stay up to date with best practices new tools and ABM outreach trends.
Requirements
- 3 years of proven experience in outbound lead generation & outreach marketing.
- Expertise in LinkedIn Sales Navigator LinkedIn outreach tools and Helper automation tools.
- Familiarity with CRM systems (HubSpot Salesforce Zoho etc.) for pipeline management.
- Strong research skills with experience in prospect list-building and data enrichment.
- Excellent communication and copywriting skills for outbound messaging.
- Analytical mindset with the ability to refine strategies based on performance.
Preferred Skills
- Experience in a B2B SaaS IT or digital marketing environment.
- Familiarity with ABM frameworks and outbound multi-channel strategies.
- Knowledge of prospecting databases like Apollo ZoomInfo Lusha etc.
Required Experience:
Unclear Seniority
Employment Type
Full Time
Department / Functional Area
Key Skills
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