District Enrollment and Marketing Specialist
District Enrollment and Marketing Specialist
Posted on :
25-08-2025
Employer Active
1 Vacancy
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Job Description
Qualifications:
- Bachelors degree in communications marketing or related field preferred.
- 3-5 years of experience working in a K-12 education system is preferred.
- Excellent customer service skills.
- Excellent verbal and written communication skills.
- Strong understanding of enrollment management principles including student recruitment and registration.
- Experience developing and/or managing institution-wide processes or procedures.
- Experience managing student records in as well as pulling and utilizing data from an enrollment-based student information system (SIS) with a clear understanding of the importance of confidentiality.
- Proficiency using standard office technology applications (word processing database spreadsheets) with willingness to learn new technology as the need arises.
- Such alternatives to the above qualifications as the District may find appropriate and acceptable.
Reports To:
- Executive Director of Community Relations
Supervises: NA
Job Goal(s):
Performs the full range of professional duties required to support the Community Relations Department including the performance of complex and/or sensitive activities; may manage large-scale long-term projects; and performs related duties as required or assigned.
Position Responsibilities:
- Serve as a key point of contact for families throughout the registration and enrollment process providing a welcoming and inclusive experience.
- Offer personalized support to new and returning families both in-person and virtually guiding them through online registration document submission and general enrollment questions.
- Coordinate interpreter services and ensure accessible communication for families who speak languages other than English helping remove barriers to enrollment.
- Support marketing and outreach efforts to promote the district and attract new families.
- Provide enrollment and program information to prospective families; schedule school tours respond to inquiries and distribute promotional content highlighting offerings.
- Serve as a knowledgeable resource on district enrollment policies timelines and procedures offering support to school staff and administrators as needed.
- Contribute to the development and maintenance of clear engaging registration content across district websites and platforms.
- Perform duties related to both enrollment operations and marketing functions as assigned to support district goals.
- Perform the below job-specific tasks as part of fulfilling Position Responsibilities.
Job-Specific Responsibilities
- Coordinate and support all district-wide registration and enrollment events ensuring a welcoming and efficient experience for families.
- Manage review and verify required enrollment documentation including proof of residency immunization records and birth certificates.
- Oversee Kindergarten and Preschool registration in collaboration with the Teaching & Learning and Community Relations departments.
- Maintain and regularly update enrollment materials online registration platforms and district webpages to ensure clear and accessible information for families.
- Develop strategies to increase student enrollment and retention including outreach efforts targeting prospective families within and beyond district boundaries.
- Monitor enrollment trends and barriers; gather feedback from families to help inform continuous improvement in registration processes.
- Collaborate with school administrators school-based staff counselors and district departments (e.g. transportation student services special education) to support smooth transitions and consistent communication for new families.
- Coordinate the collection and processing of student records requests ensuring accuracy confidentiality and timely fulfillment.
- Perform other duties as assigned.
Terms of Employment:
Year-Round Position - Salary and calendar year to be evaluated in accordance with Board Policy of the Iowa City Community School District.
Evaluation:
Performance of this job will be evaluated in accordance with the provisions of the Districts policy on Evaluation State Statute and any applicable Collective Bargaining Agreement.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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