Customer Lifecycle Marketing Manager

The Customer Lifecycle Marketing Manager at Renuity will be responsible for designing and executing marketing strategies that engage homeowners throughout every stage of their journeyfrom initial awareness through purchase installation and long-term loyalty. This role will focus on building personalized data-driven campaigns across email SMS digital and direct channels to nurture leads drive conversion and maximize customer lifetime value. Working closely with sales operations and brand teams the Customer Lifecycle Marketing Manager will leverage insights to deliver seamless consistent experiences that strengthen customer relationships and fuel Renuitys growth in the home improvement industry.

What Youll Do:

• Own the full-funnel lifecycle strategy from lead capture to post-installation engagement across channels like email SMS and emerging platforms

• Build automated communication journeys that nurture leads increase consultation bookings and drive higher close rates

• Write and optimize messaging across all lifecycle stages with a focus on clarity personalization and conversion

• Develop segmented audience strategies that speak to customers based on their behaviors interests and project status

• Work closely with sales call center and brand teams to ensure a consistent cohesive customer experience

• Create and manage A/B and multivariate tests to continually improve messaging subject lines CTAs send times and more

• Implement and scale nurture flows for post-sale communications referral campaigns review requests and reactivation strategies

• Leverage CRM/CDP data and integrations to drive smarter targeting and personalization

• Maintain legal compliance across all communication channels (TCPA CAN-SPAM etc.)

• Pilot and scale lifecycle initiatives across brands starting with Home Organization and expanding into Bath Garage Coatings and others

What Youll Bring:

• A builders mindset someone who can take a strategy from concept to execution and optimize it along the way

• 35 years experience managing lifecycle or CRM marketing programs ideally in a B2C or home services space

• Passion for creating high-converting messages that deliver real business impact

• Hands-on experience with email and SMS platforms (Klaviyo Iterable Hubspot or similar)

• Strong copywriting and editing skills with a clear customer-first tone

• Data-driven decision making and comfort pulling campaign reports reading dashboards and iterating based on performance

• Understanding of CRM data structures customer journeys and automation logic

• Experience working cross-functionally across creative sales tech and operations teams

• Ability to juggle multiple campaigns and priorities across several brands at once

• A test-and-learn mindset with a passion for continuous improvement and innovation

About Us:

Renuity is a national leader in the direct-to-consumer home improvement industry dedicated to transforming spaces and enhancing lives. As one of the fastest-growing providers in the country we operate under the Renuity brand and through a network of trusted regional companiesincluding Mad City Windows & Baths Pacific Bath FHIA Remodeling Statewide Remodeling MaxHome Rite Window and Closet America.

Backed by private equity and fueled by an ambitious growth strategy Renuity has expanded rapidly through strategic acquisitions. Today were focused on unifying our brands streamlining operations and delivering exceptional service to homeowners nationwide. Weve already helped hundreds of thousands of customers upgrade their homes with quality products and expert installationat competitive prices.

At Renuity youll join a dynamic fast-paced and collaborative team where your work directly contributes to the companys success. Our people work closely with executive leadership embrace innovation and drive real impact. Whether youre in the field or at HQ youll be part of shaping the future of home improvementand building a career you can be proud of.

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