Asset Management - APAC Integrated Media Manager - Vice President
Asset Management - APAC Integrated Media Manager - Vice President
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Job Description
Join us as an Integrated Media Manager and be part of a dynamic team that shapes strategic media campaigns in APAC. This role offers the opportunity to make a significant impact on our business and your career.
As an APAC Integrated Media Manager - Vice President in the APAC Asset Management Integrated Media Team you will execute and optimize paid media campaigns across APAC. You will collaborate with regional stakeholders and agency partners to drive results and enhance our media strategy. Your analytical skills and strategic mindset will be key to your success in this role.
Job responsibilities
- Execute integrated media plans and optimize results through key media channels to enhance KPIs and outputs in partnership with regional stakeholders Business Intelligence and Marketing Specialist areas
- Activate cross-channel campaigns incorporating social display programmatic web live/digital events etc. with the agency team
- Work in partnership with our Search Campaign Manager to integrate with Search Engine Optimization (SEO)/Search Engine Marketing (SEM) strategies
- Work with stakeholders to identify and test new growth opportunities across segments/channels and translate them into media segmentation strategies
- Own the reporting cadence and discipline for campaigns measuring performance based on the established measurement framework and providing optimization recommendations
- Own the media campaign results by digging into the data and brainstorming with the agency and publisher(s)
- Collaborate effectively across functions including regional marketing managers stakeholders and agency partners to generate results through orchestrated execution and optimization of performance programs including strategy messaging branding creative trafficking tagging etc.
- Manage and maintain relationships with external vendors and agencies
- Use relationship management skills to build rapport influence and deepen relationships with cross-functional team members
Required qualifications capabilities and skills
- Bachelors degree in Marketing or a related discipline
- Minimum of 10 years experience in integrated media and/or campaigns management
- Experience in designing and executing campaigns across multiple digital channels with firsthand experience in the fundamentals of media planning including media math budget management forecasting and optimizations
- Experience in progressive marketing and performance analytics in business-to-business (B2B) technology finance or acquisition
- Experience in leveraging data visualization dashboards such as Datorama Google Analytics and Adobe
- Project management experience
- Knowledge of paid social programmatic offline search marketing and SEO
- Knowledge of theMarketing Technology (MarTech) landscape and proficiency with marketing tools and technologies such asDemand-Side Platforms (DSPs)Customer Data Platforms (CDPs)/Data Management Platforms (DMPs)Dynamic Creative Optimization (DCO)Marketing Mix Modeling (MMM)Multi-Touch Attribution (MTA) and Brand Safety Integral Ad Science (IAS)/MOAT
- Intellectual curiosity and drive; self-starter
- Excellent verbal interpersonal and written communication skills
Preferred qualifications capabilities and skills
- Experience in media platforms including search programmatic or social
- Experience at a media agency orDemand-Side Platform (DSP) in strategy or buying
- Experience with leveraging a CDP or DMP in media strategy
- Experience in leveraging DCO in media strategy
Required Experience:
Chief
Employment Type
Full-Time
