SEA Sr Marketing Specialist, Laboratory Products
SEA Sr Marketing Specialist, Laboratory Products
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Job Description
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
About the Role
We are looking for a dedicated and highly motivated Senior Marketing Specialist to join our Laboratory Products Division for South-East-Asia market. This is an outstanding opportunity to be a part of a world-class team driving strategic marketing initiatives in Southeast Asia (SEA). Your work will have a substantial impact on our business and the industry!
Key Responsibilities
Strategic Marketing
Set and enable a strategic multi-channel coordinated marketing plan for our key verticals in SEA.
Conduct customer segmentation competitor analysis and evaluate business trends and market opportunities.
Translate industry research and insights into compelling storytelling and marketing content including narratives campaigns case studies and sales toolkits.
Operational Marketing
Manage and optimize sales funnels and coordinate tactical program staging and pacing to align with core business goals.
Take ownership of growth-focused marketing campaigns ensuring significant industry impact and positioning.
Collaborate with the Product Management Team to drive strategic product positioning and balanced growth in key verticals.
Develop and implement marketing content (both digital and non-digital) including collaterals and creatives for key verticals to convey strong value propositions and clear product differentiation.
Partner with cross-functional teams to formulate tactical marketing plans that drive growth in key channels (distributors).
Translate global marketing strategies into local context in collaboration with Global Market Development Managers and the APJ Marketing Team.
Plan and optimize the marketing budget to achieve a high return on investment.
Act as a brand ambassador upholding and communicating our multi-brand strategy across marketing programs.
Apply existing capabilities and resources to meet Ecommerce goals and requirements.
Requirements
Formal education in sales marketing or business management; relevant industry experience is highly advantageous.
Understanding of workflows within the Life Science field to drive targeted marketing for Laboratory Equipment (LE) and Laboratory Plastics Essential (LPE).
High proficiency in the Microsoft Office suite (Excel Word PowerPoint Outlook).
Proficiency with CRM marketing tools and related systems.
Proven track record of achieving results through collaboration with others.
Strong analytical communication (both oral and written) and project management skills.
Ability to summarize complex technical market and research data effectively.
Highly motivated and resourceful individual.
Ability to thrive in a fast-paced dynamic environment.
Effective teammate comfortable working in a highly matrixed organization.
Strategic thinker capable of driving marketing programs from concept to execution.
Independent and organized capable of working efficiently in a lean environment.
Required Experience:
Senior IC
Employment Type
Full-Time
