Key Responsibilities:
- Develop and execute integrated marketing and PR strategies to align with business goals.
- Manage brand identity storytelling and digital presence across all channels.
- Build and maintain strong media relationships and manage press communications.
- Oversee digital marketing campaigns content creation and event coordination.
- Lead a small team or manage external agencies and vendors.
Qualifications & Skills:
- Bachelor’s degree in Marketing Communications PR or related field.
- 5-8 years’ experience in marketing/PR with proven campaign success.
- Strong media networking skills and experience with digital marketing tools.
- Excellent writing communication and project management skills.
KPIs & Expectations:
- Growth in brand awareness and media coverage.
- Engagement and lead generation through campaigns.
- ROI on marketing and PR initiatives.
Ideal Candidate Profile:
We’re seeking someone creative yet strategic with a strong understanding of both traditional PR and modern digital marketing. The candidate should be confident results-driven and able to represent our brand to the public and media effectively.