Senior Media Analytics Lead
Senior Media Analytics Lead
Posted on :
21-08-2025
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1 Vacancy
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Job Description
We are seeking a highly skilled and experienced Senior Media Analyst to join our team in Budapest.
The ideal candidate will have a strong background in media data analysis marketing science and digital media platforms. This role is critical in driving insights from media performance and supporting strategic decision-making within our organization.
Key Responsibilities
- Own relationship with Econometrics team: Foster and maintain a collaborative relationship with the Econometrics team to ensure seamless integration of insights and data.
- Critical thinking applied to MMMs: Apply critical thinking to Marketing Mix Models (MMMs) to extract meaningful insights and recommendations.
- Extract and debrief wider media organization: Extract key insights and learnings from MMMs and effectively debrief the wider media organization.
- Own scenario modeling: Utilize response curves from MMMs to model different channels budget and flighting scenarios for impact assessment.
- Understand and evaluate attribution: Gain a critical understanding of attribution determine its appropriate usage and identify correct alternatives in instances where it should not be used.
- Own all media data reporting: Develop use cases and play a key role in gathering requirements for dashboard visualization design within existing BI tools to ensure comprehensive media data reporting.
- Generate insights from media performance: Analyze media performance and generate insights incorporating nuances for different walled garden metrics.
- Support in identifying appropriate signals that define and inform measurement frameworks.
Qualifications:
- Approximately 7 years of experience in a media agency client-side role or a combination of both.
- Strong marketing science experience with a solid understanding of media data and digital media platforms.
- Proficiency in understanding and interpreting nuances between different metrics.
- Excellent critical thinking and analytical skills.
- Strong communication and presentation skills with the ability to convey complex insights to a broad audience.
What do we offer:
- Modern offices in the center of Budapest with available parking slots
- Culture and environment of Scandinavian company with strong focus on sustainability and values
- Hybrid working schedule with 3 days in the office and flexible working hours.
- Cafeteria private health insurance and many other benefits
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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