Brand Manager
Brand Manager
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Job Description
Brand Manager Tissue A&C
About the Role
At Essity were on a mission to be the global shaper of Home and Personal hygiene solutions with our leading FAMILIA brand and were looking for a talented individual to help us get there. If youre passionate about making a difference thrive in a fast-paced environment and want to be part of a purpose-driven company this could be your next big opportunity.
Coordinate the value strategy through understanding consumers markets and competition ensuring the long-term profitable sustainability of the categories understanding markets consumers competition and trends.
What You Will Do:
- Analyze and understand the consumer market and competition to ensure the defined value proposition meets the expectations of the consumer/shopper in each region and propose improvement strategies.
- Coordinate and ensure the implementation of the Category Strategic Plan aligned with business guidelines. This includes segmenting consumers based on their needs and enhancing the attributes and benefits of each category.
- Ensure a robust innovation funnel and project pipeline that support long-term sustainability and relevance of the category.
- Coordinate various projects to deliver on the innovation funnel in line with regional needs. This includes identifying market consumer and shopper insights and uncovering opportunities for category entry or adjustments that enable business growth and profitability.
Who You Are:
- 5 years in marketing and business finance.
- Product and brand management backgroundand couriosity.
- Strong marketing and business acumen.
- Experience managing complex product portfolios including optimization and rationalization.
- Strategic decision-making skills with a hands-on analytical mindset.
- Fluent in EnglishC1.
- Experience with professional product regulations is a plus.
- Deep functional knowledge in product / innovation marketing.
- Experience and willingness to learn within a global organization cooperating and making thins happen
What We Can Offer You
Our purpose Breaking Barriers to Well-Being provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity youll feel valued empowered to grow and challenged to achieve business results in a collaborative and open atmosphere. Innovate for GoodExcel Together Be You with Us
Location
Medellin Antioquia Colombia
Application End Date:
24 Aug 2025Job Requisition ID:
Essity255699Required Experience:
Manager
Employment Type
Full-Time
