Partner & Customer Marketing Manager

Partner & Customer Marketing Manager

Location: Bangalore/Hyderabad India

Employment Type: Full-Time; Salaried

Compensation: Base Salary Bonus Benefits

Job Description

About Us:

At Innovapptive we are bringing the industrial front-line worker back-office and assets together. Our platform is the only patented and Code-Free connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic tedious & labor intensive paper-based processes for maintenance operations & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps while the back-office has real-time visibility into the front-line workforce with better planning scheduling adoption monitoring and actionable insights. Some of the worlds largest brands such as Newmont Mining Dominion Nuclear Hess Shell UNICEF ConocoPhillips Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime productivity safety and talent challenges while delivering jobs better faster cheaper and safer.

We are backed by Tiger Global Management a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the worlds Unicorn brands such as Spotify Netflix Facebook LinkedIn Amazon Peloton Harrys Ola Flipkart Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners a leading global technology investor with participation from Tiger Global Management our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success such as Innovapptive.

Our mission is made possible by Innovapptives most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product we have seen monumental growth in our workforce and we constantly look for exceptional talent to join us. At Innovapptive you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee.

The Role

Were looking for a Partner & Customer Marketing Manager to bridge two critical growth engines pipeline generation through strategic partners and revenue retention and expansion through customer Partner & Customer Marketing Manager will be responsible for creating and executing marketing programs that drive:

• Pipeline generation and brand awareness through our strategic consulting and technology partners.
• Customer engagement retention and expansion initiatives for our existing enterprise clients.
• This role requires a marketer who can collaborate cross-functionally with Sales Partner Teams Customer Success and Product Marketing and is comfortable working in a fast-paced B2B enterprise SaaS environment.

How You Will Make an Impact:

Partner Marketing (50%)

• Develop joint marketing plans with strategic partners to generate qualified pipeline.
• Plan and execute co-branded campaigns webinars events and content initiatives with partners.
• Enable partners with marketing collateral sales tools and case studies.
• Track and report on partner-sourced and influenced opportunities.
• Support partner onboarding events and quarterly business reviews from a marketing perspective.

Customer Marketing (50%)

• Create programs to drive product adoption engagement and advocacy among existing enterprise customers.
• Collaborate with Customer Success on retention initiatives adoption campaigns and renewal communications.
• Build and manage customer communities roundtables or advisory boards.
• Launch targeted cross-sell/upsell campaigns in partnership with Sales and Customer Success teams.
• Monitor customer health metrics and design marketing actions to improve sentiment.

Qualifications & Skills

• 36 years of experience in B2B marketing with at least 12 years in either partner marketing or customer marketing.
• Experience in the enterprise SaaS environment is strongly preferred.
• Proven track record delivering measurable impact on pipeline generation and/or revenue retention.
• Strong project management skills able to coordinate across multiple stakeholders.
• Excellent written and verbal communication skills comfortable engaging with senior enterprise clients and partner executives.
• Familiarity with CRM and marketing automation tools (e.g. Salesforce HubSpot etc.).
• Data-driven mindset with the ability to analyze campaign performance and optimize.

Success in This Role Looks Like:

• Increased partner-sourced/influenced pipeline quarter over quarter.
• Recognized improvement in customer engagement advocacy and upsell conversions. Leading to Higher customer retention rates and net revenue expansion.
• Strong partner relationships leading to repeat joint marketing wins

What We Offer:

• A positive open and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self dependent spouse dependent children parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical Product Process etc.)
• A host of Interest Groups/Clubs for Book Reading Toastmasters Sports - Cricket Volleyball Throw-ball Badminton TT Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth (or related medical conditions) sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws.