Media Strategy Lead
Media Strategy Lead
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Job Description
No Relocation Assistance Offered
Job Number#167790 - Singapore Singapore Singapore
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!
Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.
JOB SUMMARY:
This role is responsible for deeply integrating the Colgate brand into popular culture leveraging strategic partnerships and sponsorships to significantly boost brand equity and building media strategies for our brands. The ideal candidate possesses an intimate understanding of the APAC media landscape encompassing digital TV and social channels gained through close collaboration with key media organizations.
Main Responsibilities
Integrated Media Strategy Development: Lead the regional level development strategy and planning of integrated media strategies for key campaigns in order to achieve defined marketing and business objectives.
Partnership & Sponsorship Exploration: Strategize and implement new media initiatives including partnerships and sponsorships to improve our media strategy and execution.
Cross-Functional Collaboration: Work closely with brand creative digital and regional marketing teams to ensure seamless integration of media strategies with overall marketing initiatives.
Media Best Practices & Governance: Establish implement and maintain media best practices guidelines and governance frameworks to ensure consistency efficiency and compliance across all media activities.
Market Trend Analysis: Stay abreast of evolving media landscapes emerging technologies and industry trends to inform strategic recommendations and foster innovation.
About You
Throughout your career you would have demonstrated your ability to build and lead social media brand content / community and paid media strategies (including KOL and Influencer management) to drive business growth and build brands
You have deep understanding of and outspoken opinions on the latest trends technology and learning cases from around the world that we should apply to our brands in APAC
You are a passionate team player who enjoys collaborating in cross-functional teams of specialists to raise the bar on communications and do the right thing for our brands
You are fluent in the language of media metrics prioritized KPIs and full-funnel communications planning.
You have experience across all media channels and touchpoints TV digital social and others.
You are an outstanding communicator who can rally a broad team around your vision and who inspires and motivates people to push beyond their comfort zones
Desirable Experience
Proven track record of developing and implementing successful media strategies that drive measurable business results.
Demonstrable experience in establishing media best practices governance and measurement frameworks.
Strong experience in identifying evaluating negotiating and managing media partnerships and sponsorships.
Excellent analytical skills with the ability to translate complex data into clear actionable insights and strategic recommendations.
Exceptional communication presentation and interpersonal skills capable of influencing stakeholders at all levels.
Ability to manage multiple projects simultaneously in a fast-paced environment.
You will have a proven track record of managing substantial budgets and developing comprehensive media plans across the region or within large APAC markets.
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Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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Employment Type
Full Time
