Director, Performance Marketing & Web Channel Management (Remote)
Director, Performance Marketing & Web Channel Management (Remote)
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1 Vacancy
Job Description
Company Information
Farber is one of Canadas oldest largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979 Farber has almost 300 employees working across the country and has helped well over 100000 Canadians get out of debt.
And now were embarking on our next stage of transformation & significant growth. To do that we are hiring experienced enthusiastic motivated innovative and client-centric team members to play critical roles in helping us reach our ambitious goals.
If this sounds exciting to you come join us to better serve the growing number of Canadians who are in need of financial help.
Position Summary
Are you a resourceful curious and data-driven performance marketer who excels at leading marketing teams and agency partners that love optimizing all aspects of the marketing funnel and delivers world-class customer-driven web experiences with UI/UX that converts visitors into customers If so then youll love this challenge.
It reports directly to and partners with our VP Marketing. You will join us as a key member of the Marketing Leadership team and be a go-to cross-functional subject matter leader for the company. You will be responsible for setting the performance marketing strategy and ensuring our digital media investments are fully optimized with the goal of generating and capturing greater demand and converting that demand via a best-in-class web experience into qualified Leads that turn into customers.
This role leads a small but experienced skilled and growing performance marketing and web channel team. You will also collaborate and consult with the rest of the marketing team. You will fully leverage our internal experts on the IT Data & Project Management teams as well as various ad agencies contractors and freelancers - all while overseeing the management of multiple high-profile marketing projects.
Scope of the Role
First and foremost lead coach and motivate a growing team of passionate curious and experienced performance marketers
Develop integrated performance marketing web channel and CRO strategies to capture & convert the growing demand for our services
Support and deliver against the overall marketing strategies across all digital and web channels ensuring our web properties deliver an amazing customer experience and play a significant role in the success of our business
Oversee the implementation of all our digital marketing plans in collaboration with internal and external partners across various channels that include but not limited to SEM SEO Programmatic Display OLV CTV etc.
Develop forecasts and set clear KPIs and well-defined measures of success reporting on results and providing recommendations for continuous improvement
Oversee the implementation of appropriate tracking to measure and analyze our online media spend and website performance
Monitor the shifting consumer online habits & preferences the market trends our competitive landscape and customer feedback to uncover consumer insights to inform strategic marketing direction and to increase marketing effectiveness
Develop and manage in collaboration with IT our MarTech strategy and multi-year resourcing plan
Manage the digital marketing budget and deliver all projects/activities within agreed budgets and timelines
Lead the ongoing effort to conceptualize test evaluate and present new go-to-market tactics programs campaigns messages and assets that drive the highest response rate
Build organizational rigor foster a collaborative working environment and model a positive team-first culture for your team and across the company
What youll be bringing to the team
10 years of experience in digital/performance marketing conversion rate optimization (CRO) & web channel strategy/management learned & delivered in fast-paced agile & growth-based organizations
Proven leadership skills in the ability to recruit mentor motivate coach and develop employees
Strong understanding of digital/performance marketing in the lead generation space with demonstrated CRO/funnel optimization experience and a proven track record of results
Strategic thinker with a curious and creative mindset that values constant and ongoing learning
Effective communication with stakeholders across all levels with the ability to simplify the complex and bring data insights to life
A data-backed and results-driven mindset adept at analyzing results finding insights and creating action plans to deliver ongoing improvements
Proven success with developing and implementing digital media & web channel strategies including strategic planning web development planning and end-to-end testing plans
You have experience developing and managing online ad campaigns & digital strategies across all platforms
You are passionate about the evolving digital marketing landscape and a strong knowledge and understanding of current trends in the digital marketing space
Excellent project management skills with the ability to juggle multiple projects manage through ambiguity effectively fostering teamwork open communication and improving collaboration
Exceptional eye for detail and great problem solving and decision-making skills
The energy and enthusiasm to inspire people around you and add to our fun spirited team
Our Culture at Farber
At Farber were in the business of helping people and this ethos extends not only to our clients but to our team members and partners. We are committed to taking action anddelivering an inclusive diverse and equitable workplace that our team members experience every day. This commitment also shapes our culture which is one of a kind. We are proud to have a dedicated culture committee led by volunteers who organize events organize awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.
Farber encourages applications from all qualified candidates who represent the diversity of Canada.
If you require any accommodations throughout the recruitment process including alternate interview formats accessible materials or any other accommodations we encourage you to contact us at .
We thank all candidates for submitting their resume; however only those selected for an interview will be contacted.
Required Experience:
Director
Employment Type
Full Time
