Sr. Art Director, Marketing
Sr. Art Director, Marketing
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Job Alert
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USD 148000 - 200000
1 Vacancy
Job Description
ABOUT THE JOB
Patrick Ta Beauty is looking for a talented passionate Sr. Art Director to help shape the creative vision that will define the future of our rapidly growing brand. The Sr. Art Director will be responsible for refining and championing the brands creative vision across all consumer touchpoints including brand identity packaging visual merchandising print collateral social assets digital and non digital media content and paid media assets. This role will collaborate closely with the brand founder and Creative Director Patrick Ta to develop strategic and disruptive campaigns that bring his creative vision and brand aesthetic to life and capitalize on our social-first artistry POV. The Sr. Art Director will oversee brand storytelling as well as work with best-in-class third party partners on video production product and lifestyle shoots casting and creative agency and content creation partners when warranted. This role will report to the SVP Marketing.This role is on-site and based in West Hollywood CA.
ABOUT PATRICK TA BEAUTY
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo brand is rooted in Patricks decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all creating luxurious easy-to-use formulas designed for bothprofessionals and everyday beauty lovers. The brand is built on intentional innovation focusing onproducts that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winningduoblushes and its glow-enhancing formulas which emphasize the power of layering and multi-dimensional color. Since launch the brand has achieved top-tier rankings at Sephora with a cult following among makeup artists celebrities and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty pushing boundaries withpro-inspired innovation that meets consumer-friendly functionality.
RESPONSIBILITIES
- Partner with Patrick Ta our founder and Creative Director to guide brandevolution with an emphasis on elevating the brands aesthetic POV
- Champion the brands creative expression across all 360 marketingtouchpoints including product launch campaigns social content websitein-store signage and visual merchandising
- Finalize Brand Book to reflect authentic and ownable creative aestheticacross photography video and product editorial style and ensure that it isused consistently across all consumer touchpoints
- Big idea generator pushing the boundaries of what has been done bytraditional beauty brands toward whats possible to keep the brand at theforefront of cultural relevance and ahead of competitors
- Lead campaign development and execution including ideating and refiningconcepts in partnership with copywriter developing content capture plansplanning shoot production with internal and external resources anddelivering launch asset toolkit to support channel needs (field retail socialpaid media digital)
- Translate creative vision for retail-facing assets including visualmerchandising Sephora booth design (Sephoria SMC) in-store events aswell as consumer experiential events.
- Lead casting photo shoots location selection/ stage setting and final selectsin partnership with Creative Director
- Lead collaborations with external creative partners like photographersvideographers agencies product designers and freelancers
- Build new processes for ideation refinement and approval of creative workto deliver the strongest most disruptive ideas that will set the brand apartfrom competitors while delivering a consistent and recognizable visualidentity for the brand
- Grow and mentor designer(s) to foster continuous growth and development
- Partner closely with SVP Marketing and VP of Sales to ensure strategic andcompetitively differentiated marketing assets rooted in channel best practices
- Youre a leader & a strong communicator. You have a strong point of view and a vision to create the campaigns and assets that will shape the future of Patrick Ta Beauty. You can clearly communicate your creative vision and get others motivated and onboard.
- Youre passionate about the beauty industry but also inspired by fashion lifestyle and pop culture. You love beauty and stay abreast of the latest trends but also take inspiration from the broader world of fashion and pop culture. You have your finger on the pulse of whats driving trend and culture and are excited to learn more about how to connect with our consumer in new ways.
- Youre driven & resourceful. You are a self-motivator with the ability to work on multiple projects manage several partners and meet tight deadlines seamlessly. You are a natural problem solver and troubleshooter.
- Youre deeply knowledgeable about your craft. You have hands-on experience and have successfully ideated shot and delivered multiple 360 creative campaigns for brands and/or products in the beauty industry.
- You have a network of creative experts and freelancers. You understand companies in the build stage and can call upon your network as needed for special projects or during high volume time periods when greater content production throughput is required.
- Youre entrepreneurial at heart. Youre energized by small teams with big ideas and obsessed with finding a way to make amazing things happen. You are excited by the prospect of solving unique creative challenges and energizing a team to work nimbly and creatively to maximize opportunities.
- 10 years hands-on experience art directing and designing visuals working closely with copy and content as art director within an internal brand creative team bringing 360 brand and/or product launch campaigns to life
- Proven experience producing organizing leading and art directing photoshoots video shoots and other major production events
- Expert-level experience in design tools such as InDesign and Photoshop as well as creative project management tools
- Exceptional communication organizational project management and presentation skills. Effective collaboration skills.
- Ability to manage timelines and fast-track schedules as needed.
- Creative problem solver idea leadership and desire to pioneer comfortable with pushing for remarkable and finding a way across every project.
- 3 years leading creative internally for a high-growth prestige beauty or fashion brand
- 3 years leading and building creative teams
WHAT WE OFFER
- Bonus Opportunity
- Health Benefits
- 401(k) With a Company March
- Product Discount Program
- Flexibility & Wellness Stipend
- Paid Leave Programs
- Paid Holidays & Summer Fridays
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Required Experience:
Senior IC
Employment Type
Full-Time
