Director, HCP Marketing, TIVDAK (Secondment - 12 months)
Director, HCP Marketing, TIVDAK (Secondment - 12 months)
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1 Vacancy
Job Description
ROLE SUMMARY
TIVDAK (tisotumab -tftv) is a treatment for patients with recurrent/metastatic cervical cancer that received full FDA approval in April 2024 and launched with our co-promote partner Genmab. This is an exciting opportunity to work on a fast-paced co-promote with a high performing team and to support patients with advanced cervical cancer.
The HCP Marketing Director is responsible for creating and developing a full promotional strategy and related tactics for TIVDAK. This role will work closely with cross-functional partners to identify tactics that advance our business objectives. This role is responsible for optimizing marketing mix asset development and strategic deployment across channels.
As TIVDAK is co-commercialized with Genmab in the United States the US HCP Marketing Director is responsible for leading all promotional activities and ensuring alignment across cross-functional teams including co-promote partner. Pfizer owns all marketing responsibilities within the US for TIVDAK.
ROLE RESPONSIBILITIES
- Serve as Promotional lead for the marketing team and for both companies as Pfizer leads all marketing responsibilities in the US for Tivdak.
- Work with cross-functional partners within Pfizer and Genmab to ensure alignment on strategy budget and execution plans.
- Advance key brand messaging and objection handling in response to field feedback and incorporate early in-market learnings.
- Lead peer to peer strategy and execution to drive product activation and ensure optimized investment across these tactics.
- Strategically deploy and manage Clinical Nurse Educator Team to educate on unique aspects of TIVDAK patient management and adverse reaction mitigation.
- Serve as lead for Field Insights Team (FIT) a task force of select Sales Representatives who serve to provide critical insights to the Marketing team.
- Lead TIVDAK RC Team strategically to advance all business initiatives
- Manage relationship with Agency of Record to ensure contractual agreement is adhered to and that all financial and staffing aspects are in line.
- Serve as tactical/OPEX planning lead for the brand ensuring brand achieves OPEX metrics.
- Conduct all responsibilities in accordance with Company policies with a strong adherence to our Values including compliance.
BASIC QUALIFICATIONS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
- Bachelors degree and 8 years of pharmaceutical industry experience required or Masters degree and 7 years of experience or Ph.D./PharmD and 5 years of experience required.
- Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
- Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
- Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences including senior management.
- Strong analytical skills; detail and action oriented; creative.
- Experience with product positioning and branding is required.
- Strong written verbal and interpersonal skills; ability to interact effectively both one-on-one and in groups.
- Self-motivated and a team player.
- Demonstrated analytical skills.
- Ability to effectively lead and influence an indirect team
- Demonstrated ability to manage and deliver results on multiple complex competing projects in a deadline-oriented environment.
- Must be driven by success and able to organize multiple projects over time.
PREFERRED QUALIFICATIONS
- Advanced degree
NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS
Ability to travel approximately 20% of the time.
Other Job Details:
- Last Date to Apply for Job: September 2nd 2025
- Additional Location Information: New York NY; Collegeville PA; Bothell WA Lake Forest IL; US - remote
- Eligible for Relocation Package: No
- Secondment 12 months
- If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for12 months or longer you will be required to turn in your fleet vehicle for the duration of the non-driving secondment. Please refer to the Fleet Policy and Procedures document for more information.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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Required Experience:
Director
Employment Type
Full-Time
