Lifecycle Marketing Specialist
Lifecycle Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Were looking for a talented Lifecycle Marketing Specialist to be a core member of the Marketing Automation team. As Lifecycle Marketing Specialist you will play a crucial role in supporting the execution of carsales lifecycle strategy for buyers and sellers. You will be part of a team responsible for discovering designing and delivering personalised journeys across multiple channels.
Role Description
- Help develop lifecycle strategies across our consumer experience understand who our customers are and what they need to make buying and selling a great experience.
- Support the creation and optimisation of consumer marketing lifecycle strategies alongside Marketing Automation Specialists. Help deliver activity throughout all stages of the customer lifecycle including onboarding nurture cross-sell upsell retention and win-back. This includes helping define customer segments mapping customer journeys and identifying opportunities for engagement and conversion.
- You will help with new journeys and optimising existing ones requiring you to identify the touchpoints customers need across multiple channels (email push in-app)
- Craft key messaging and content with a focus on personalisation and relevance ensuring all customer communications are on-brand and using our tone-of-voice.
- Have a test and learn mindset with a focus on continual optimisation. Building out hypotheses to test throughout the lifecycle.
- Work closely with relevant marketing and product teams to build and run communication programs for lifecycle segments.
Qualifications :
What are we looking for:
If you are passionate about customer journeys and delivering personalised experiences then this is the role for you.
- Relevant experience within a marketing department including lifecycle marketing or marketing automation design and setup.
- Experience supporting digital customer experiences that drive engagement and profitability with recent examples demonstrating campaign strategy and ROI.
- Experience with marketing automation platforms is a plus.
- Great written and verbal communication skills with a flair for copywriting and eye for effective design
- Knowledge of go-to-market project management with strong organisational skills and customer centric focus.
Additional Information :
A few other things we want to let you know about...
- carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages genders and backgrounds to apply. If youre a candidate with a disability or you need some adjustments to be at your best let us know how we can provide you with additional support.
- We know how important keeping that balance between work/life is and have a range of flexible working options on offer including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask.
- We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.
- Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.
So come and join our team - because every role is a big role in our plans to go big.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
