Product Manager
Product Manager
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Job Description
Purpose
The Role is responsible for managing new and existing product ranges from the initial concept through to launch in line with time frames and budgets for the Utopia managed brands and products.
Nature and Scope
Reporting to the Global Brand Director Utopia the role to be based at Langham Park in Chesterfield with the flexibility to travel within the UK and overseas as appropriate to support the needs of the business.
The specific demands of the role are described through the principal accountabilities outlined in this role description. The expected key competencies and key performance indicators for the effective execution of the role are also outlined in this document.
Principal Accountabilities
- Execute and deliver a first-class introduction of products from concept to launch in line with the company strategy for the EMEA region
- Monitor and analyse sales performance market trends and competitor activity and utilise such insight to develop new and existing product ranges in conjunction with the strategy of the business
- Formulate and execute unique and competitive NPD product plans ensuring consistent brand and message across all ranges.
- Contribute to achieving a comprehensive suite of product support material including brochures POS and competitive packaging along with the Marketing team.
- Conduct post launch campaigns to improve and strengthen new and existing product ranges.
- Create product management briefs in inform/educate the business on the ranges.
- Become an expert with respect to the competition.
- Perform product demos and training to customers and sales teams where required
- Undertake regular financial analysis to understand margin and the impact of the mix over categories responsible.
- Involvement with QC issues internally and with the supplier/customer if required.
- Responsibility for delivering and carrying forward a Rationalisation plan for the business with the categories responsible.
- Manage samples for the category responsible/new and ongoing launches.
- Ensure that the price model is suitable for the market we are selling in.
- Manage any bespoke products with the customer/salesperson/admin/supplier.
- Product set up and maintenance on NAV and the website.
Delivering Excellence
- To carry out all duties within the scope of the Company mission and values and to support and encourage practices to meet this end.
Required Experience:
IC
Employment Type
Full-Time
