SEO Lead
SEO Lead
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Job Description
About Felix
Felix is Canadas first end-to-end platform providing on-demand treatment for everyday health. Felix provides online treatment prescription delivery and ongoing care across a growing range of categories such as mental health sexual health and daily health.
In just 5 years we have expanded to treat over 17 common healthcare categories enhanced our diagnosis solutions with integrated lab testing and expanded our pharmacy network to ship to almost every province in Canada.
Over this time Felix has delivered 24 quarters of consecutive growth in both revenue and profit making it one of Canadas fastest-growing tech companies. But more importantly over 1 million Canadians trust Felix Health for their everyday healthcare needs.
We see a tremendous opportunity to further accelerate growth - and more importantly - we have big ambitions to build a truly iconic Canadian brand. Were looking for the right creative-minded growth marketer to help us achieve this goal
The Role
Reporting to the Director of Growth the SEO Lead will play a pivotal role in scaling Felixs organic growth engine by leading our search strategy across AI-optimized content technical SEO and organic conversion funnels.
This is a high-impact role focused on driving non-paid acquisition expanding Felixs digital presence across high-intent health categories and using AI-enhanced tools and insights to build a durable SEO moat.
The ideal candidate has deep SEO expertise strong technical and content instincts and a forward-looking mindset about the future of search. They are highly data-driven and comfortable working cross-functionally with growth product engineering and medical content teams to turn organic search into a core revenue driver.
In this role you will:
Own the SEO Roadmap: Lead strategy and execution across technical content and programmatic SEO to increase traffic rankings and conversion.
AI-Powered Content & Optimization: Leverage generative AI tools (e.g. ChatGPT Jasper SurferSEO) to scale content production keyword clustering SERP analysis and metadata optimizationwithout sacrificing accuracy or brand voice.
Experiment with AI Search Trends: Stay ahead of changes in user behaviour due to tools like Googles Search Generative Experience (SGE) and AI Overviews; adapt our approach to win visibility in emerging formats.
Site Architecture & Crawl Optimization: Collaborate with Product and Engineering to enhance indexation crawl budget efficiency internal linking and structured data markup.
Scale SEO Content: Partner with writers editors and medical reviewers to publish high-quality compliant AI-assisted content across service pages and blog resources.
Analytics & Reporting: Build dashboards in GA4 Looker and GSC to monitor organic performance AI-generated content tests and cohort impact.
Cross-Functional Collaboration: Work with Creative Medical Brand and Product teams to ensure SEO strategies align with broader business priorities.
Were looking for someone who:
58 years in SEO growth marketing or digital content strategyideally with experience in DTC or health tech
Proven experience scaling organic acquisition using both traditional and AI-enhanced workflows
Comfort using or managing AI SEO tools (e.g. SurferSEO Clearscope Frase Jasper ChatGPT etc.)
Strong understanding of technical SEO: indexation page speed schema markup sitemaps redirects internal linking
Experience managing freelance writers and editors with clear briefs and style guides
Familiarity with Googles evolving AI-in-search experiences (SGE AI snippets)
Bonus: Experience in regulated industries like healthcare or financial services
Pay and benefits
Full medical dental and vision benefits
Maternity/paternity policy
4 weeks vacation (3 weeks anytime 1 week during the holidays)
Competitive compensation
Stock option grant
Remote first work from anywhere in Canada
Incredible culture powered by a highly collaborative and high-performing team
Large impact at an early-stage technology company
Professional development opportunities working closely with founders and the senior leadership team
Location: Toronto Remote (Canada). We have an office in Toronto but are currently working remotely and open to candidates from anywhere in Canada.
Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing
Employment Type
Full-Time
