Marketing and Communications Lead

• Develop and implement a comprehensive marketing and corporate communications strategy aligned with the business growth objectives.
  
• Collaborate cross-functionally (Revenue Product Sales Ops and Logistics) to deliver go-to-market plans for new product launches and regional expansions.
  
• Lead market research and customer insights initiatives to identify emerging trends target audiences and growth opportunities.
  
• Translate competitive analysis and brand positioning into actionable strategies and campaigns.
  

• Create and manage marketing budgets and campaign calendars.
  
• Oversee the design production and distribution of all offline materials; flyers banners stickers merchandise ensuring brand consistency.
  
• Plan and execute in-person promotions retail activations and field marketing campaigns across branches and target states.
  
• Set up monitor and optimize performance-driven digital advertising campaigns on Facebook Instagram and Google Ads.
  
• Ensure all product and promotional content across websites social platforms and retail touchpoints are accurate and engaging.
  

• Lead content strategy and development including social media digital storytelling PR and email marketing.
  
• Align communication across teams and customer-facing channels to ensure unified brand voice and messaging.
  
• Manage relationships with creative agencies media outlets and distribution partners.
  
• Produce high-impact communications materials for internal and external use; including press releases brochure product catalogue flyers campaigns newsletters and announcements.
  

• Manage the marketing teams day-to-day activities schedules and professional development.
  
• Develop and track KPIs and OKRs to measure campaign ROI brand performance and team effectiveness.
  
• Report regularly to executive leadership on marketing performance insights and improvement opportunities.
  
• Ensure all marketing and promotional activities comply with legal and regulatory standards relevant to the tobacco accessory industry.
  
  

Requirements

• Bachelors degree in business administration Marketing or related field.
  
• Proven track record in sales and marketing with a focus on consumer products.
  
• Strong understanding of the tobacco industry is a plus including regulations trends and consumer behavior.
  
• 5 years of experience in marketing brand management or communications preferably in retail FMCG or lifestyle sectors.
  
• Proven ability to lead cross-functional teams and manage agency/vendor relationships.
  
• Strong creative instincts with a commercial mindset and analytical orientation.
  
• Hands-on experience managing digital marketing and offline activations.
  
• Excellent verbal and written communication skills.
  
• Highly organized proactive and able to thrive in a fast-paced entrepreneurial environment.
  
  

Benefits