drjobs Social Media Manager

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1 Vacancy
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Job Location drjobs

Pretoria - South Africa

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Our client is looking for a Social Media Manager will be responsible for developing and executing a comprehensive social media strategy that enhances brand awareness drives traffic to the restaurant promotes engagement and ultimately increases reservations and customer loyalty.

Key Responsibilities
  • Develop and implement a social media strategy aligned with business goals

  • Manage day-to-day social media content (photos videos stories reels etc.) across platforms (Instagram Facebook TikTok X/Twitter Threads etc.)

  • Plan and schedule posts using social media tools (e.g. Later Hootsuite Buffer)

  • Collaborate with chefs staff and marketing team to showcase new menu items events and behind-the-scenes content

  • Respond to customer messages reviews comments and tags in a timely brand-appropriate voice

  • Track KPIs and produce performance reports (engagement reach growth etc.)

  • Monitor trends memes and competitors to identify new content opportunities

  • Coordinate with photographers influencers and PR as needed

  • Support digital campaigns including promotions seasonal launches or partnerships

Requirements
  • Proven experience in managing social media for hospitality food & beverage or lifestyle brands

  • Strong understanding of platform-specific content strategies and trends

  • Excellent copywriting visual storytelling and communication skills

  • Proficiency in design tools (e.g. Canva Adobe Suite) and analytics (e.g. Meta Insights Google Analytics)

  • Basic photo and video editing skills (for quick-turnaround content)

  • Strong organizational and time-management abilities

  • Comfortable working independently with limited oversight

  • Passion for food hospitality and building community

Preferred Qualifications
  • 2 years in social media marketing or digital content creation

  • Experience working with restaurants or hospitality businesses

  • Familiarity with paid social campaigns and ad platforms

  • Experience working with UGC influencers or community management

Employment Type

Full-time

Company Industry

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