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Our client is looking for a Social Media Manager will be responsible for developing and executing a comprehensive social media strategy that enhances brand awareness drives traffic to the restaurant promotes engagement and ultimately increases reservations and customer loyalty.
Key ResponsibilitiesDevelop and implement a social media strategy aligned with business goals
Manage day-to-day social media content (photos videos stories reels etc.) across platforms (Instagram Facebook TikTok X/Twitter Threads etc.)
Plan and schedule posts using social media tools (e.g. Later Hootsuite Buffer)
Collaborate with chefs staff and marketing team to showcase new menu items events and behind-the-scenes content
Respond to customer messages reviews comments and tags in a timely brand-appropriate voice
Track KPIs and produce performance reports (engagement reach growth etc.)
Monitor trends memes and competitors to identify new content opportunities
Coordinate with photographers influencers and PR as needed
Support digital campaigns including promotions seasonal launches or partnerships
Proven experience in managing social media for hospitality food & beverage or lifestyle brands
Strong understanding of platform-specific content strategies and trends
Excellent copywriting visual storytelling and communication skills
Proficiency in design tools (e.g. Canva Adobe Suite) and analytics (e.g. Meta Insights Google Analytics)
Basic photo and video editing skills (for quick-turnaround content)
Strong organizational and time-management abilities
Comfortable working independently with limited oversight
Passion for food hospitality and building community
2 years in social media marketing or digital content creation
Experience working with restaurants or hospitality businesses
Familiarity with paid social campaigns and ad platforms
Experience working with UGC influencers or community management
Full-time