Digital Marketing Manager
Digital Marketing Manager
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Job Description
Only candidates selected for an interview will be contacted.
Application deadline: August 29th 2025
Join the EDC Team!
At EDC we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets reduce risks all towards the goal of making Canada and the world better through trade.#LI-Hybrid
Employment Type:Permanent
Compensation Details:
- Marketing Generalist 17 : Salaries typically range from $83037 to $110717 annually based on qualifications and experiences plus a performance-based incentive.
Location:
- Export Development Canada operates in a hybrid work environment currently requiring employees to work in the office 2 days per week. (subject to change)
- This role can be performed from EDCs headquarters in Ottawa or from one of our Community Hubs located in Toronto or Montreal.
- Relocation assistance is available for candidates who meet the eligibility criteria.
About EDC:
At Export Development Canada (EDC) we empower Canadian businesses to succeed globally. As a financial Crown corporation we offer innovative financial solutions and expert insights to help businesses explore new markets mitigate risks and achieve growth.
Why Join EDC
- Collaborate with a diverse experienced team Work alongside talented professionals who bring a wealth of knowledge and expertise to drive success.
- Thrive in a supportive teamwork-driven environment Flourish in a workplace where collaboration and mutual support are paramount.
- Impact global communities through sustainable growth in emerging markets Make a meaningful difference by fostering sustainable development in key regions around the world.
- Recognized as one of Canadas Top 100 Employers Best Diversity Employers and a Top 100 Family-Friendly Employers Join a company that is celebrated for its commitment to excellence diversity and work-life balance.
- Enjoy a comprehensive Total Rewards package:
- Flexible benefits Our program lets you choose coverage that suits your unique needs including Medical Dental Life and more. Plus we offer additional Flex credits to tailor your plan even further.
- Defined Contribution Pension Plan Secure your future with our generous matching program that helps you save for retirement.
- Competitive vacation program Enjoy a work-life balance with our competitive vacation program starting with 4 weeks of vacation and 2 floater days each year for permanent employees.
- Comprehensive wellness programs Stay healthy and happy with access to wellness initiatives mental health support and fitness programs.
- Professional Development Advance your career with our support for growth and development through conferences language training and educational opportunities.
- Flexible benefits Our program lets you choose coverage that suits your unique needs including Medical Dental Life and more. Plus we offer additional Flex credits to tailor your plan even further.
Team Overview:
As EDC aims to be the leader in helping all Canadian exporters go grow and succeed internationally the marketing team has an ambitious agenda to deepen exporter engagement through digital capabilities and insights-based marketing programs. The marketing team is seeking an individual contributor to accelerate its digital program with a focus on SEM to increase awareness of EDC and our products and solutions across current and potential Canadian exporters.
As a digital marketing manager (SEM focus) you will be responsible for defining and developing digital strategies/programs promoting EDCs solutions. Defined as an exceptional communicator the candidate will leverage data insights and qualitative research to effectively inform targeted programs. Relying on effective relationship building the candidate is expected to understand and translate business goals into Exporter-centric digital strategies that are measurable. The successful candidate should have a strong drive for results while striving for innovation throughout the campaign life cycle.
What you will be doing:
- Develop implement and manage SEM campaigns across various search engines (Google Bing etc.).
- Conduct keyword research and analysis to identify opportunities for campaign optimization.
- Monitor and analyze campaign performance metrics providing actionable insights and recommendations.
- Collaborate with colleagues to create compelling ad copy and landing pages.
- Manage budget allocation and bid strategies to maximize ROI.
- Stay up-to-date with industry trends and best practices in SEM and digital marketing.
- Perform A/B testing to improve ad performance and conversion rates.
- Generate regular reports on campaign performance and present findings to stakeholders.
- Ensure compliance with search engine guidelines and industry standards.
- Develop implement and manage digital campaigns to promote the organizations products and services across various channels (digital & traditional) that drive awareness engagement and ultimately result in lead generation.
- Monitor and analyze campaign performance metrics providing actionable insights and recommendations.
Key Competencies
- Significant digital marketing expertise
- Customer focus
- Drive for results and self-motivated
- Effective communication and analytical skills
- Authentic approach and personal excellence
What we are looking for:
- Bachelors degree in Marketing Business or a related field.
- Proven experience in managing SEM campaigns with a strong track record of success.
- Proficiency in SEM tools and platforms (Google Ads Bing Ads etc.).
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
- Knowledge of SEO and other digital marketing channels is a plus.
What will make you stand out:
- Certification in Google Ads or other relevant SEM certifications is preferred.
- Bilingual in both official languages (French and English)
- Experience with AGILE Scrum framework
- B2B/Financial services marketing experience
Eligibility:
- Eligibility: EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.
This position is open to individuals who meet all the essential criteria outlined above and submit their applications by the closing date. Ready to make a difference This is your chance to join a dynamic growing team and leave your mark on our organization development finance and the world.
Apply today!
Want to learn more about EDC Check our website here
EDCs Commitment to Employment Equity
Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures backgrounds and abilities. At EDC we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow develop succeed and be their truest selves.
We actively encourage applications from women Indigenous peoples visible minorities persons with disabilities and members of the 2SLGBTQI community.
Should you require any accommodation during the recruitment and selection process please let our Recruitment team know
Your application must clearly demonstrate how you meet all the requirements. We thank all applicants interest in a career at EDC; however only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar roles at this level within EDC.
Should you require any accommodation during the recruitment and selection process please contact the Recruitment team at.
Required Experience:
Manager
Employment Type
Full-Time
