Manager, Omnichannel Analytics
Manager, Omnichannel Analytics
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Salary Not Disclosed
1 Vacancy
Job Description
The role of Omnichannel Analytics Manager within AbbVie is to lead experimental test design & measurement and development of Omnichannel analytics insights. The ideal candidate has a keen ability to interpret analytics insights and identify opportunities/gaps to inform Omnichannel Marketing strategy. The ideal candidate will also be able to convert insights into actionable recommendations and collaborate with stakeholders to deliver ROI results through exceptional oral and written communication.
Primary Responsibilities:
- Own Business data/attributes along with data sources and business rules that feed modeling reporting and measurement.
- Articulate business owner needs and support use case ideation and development.
- Design experimental testing measurement plan and appropriate execution plans in partnership with the Digital Lab team and media agency of record.
- Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact.
- Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels audience etc.)
- Contribute to monthly Omnichannel performance reporting leveraging media performance measurement and analyses.
- Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
- Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
- Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Qualifications :
- Bachelors degree required in one of the following fields: Physics Engineering Statistics Econometrics Actuarial Science Decision Sciences Operations Research Applied Mathematics/Physics and/or Quantitative Analysis
- Masters degree is preferred.
- Hands-on experience in coding SQL (BigQuery Hue SQL Assistant etc.)
- 5 years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
- Strong written and oral communication with an ability to build insights and narrate a story with data.
Preferred Qualifications
- Strong experience in brand marketing and optimization.
- Demonstrated experience in Omnichannel marketing and analytics space such as digital media search social websites endemic and familiarity with digital targeting activation trafficking and measurement.
- MarTech and big data knowledge is preferred in the digital space (DMP digital identity solution data clean room CDP etc.)
- Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred.
- Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
- Strong planning and project management skills.
- Ability to distill complex information into concise and impactful stories/presentations.
- Exceptional analytical and problem-solving skills and attention to detail.
- High motivation strong work ethic and positive attitude while working under tight deadlines.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Employment Type
Full-time
