Sr Product Manager - Creative Technology & Innovation
Sr Product Manager - Creative Technology & Innovation
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Job Description
About us:
As a Fortune 50 company with more than 400000 team members worldwide Target is an iconic brand and one of Americas leading Target we have a timeless purpose and a proven strategy and that hasnt happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes.
That winning formula is especially apparent in Bengaluru whereTarget in India operates as a fully integrated part of Targets global team and has more than 4000 team members supporting the companys global
strategy and operations.
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important and youll build relationships by being authentic and respectful. At Target inclusion is part of the core value. We aim to create equitable experiences for all regardless of their dimensions of difference. As an equal opportunity employer Target provides diverse opportunities for everyone to grow and win.
Team overview:
The Marketing Capabilities Content Supply Chain Product team is seeking a forward-thinking Creative Technologist to help us explore test prototype and scale the next generation of content creation solutions across video copy imagery and data. This role involves hands-on experience with generative AI automation tools creative data tooling and synthetic media. From testing early-stage solutions and building proof-of-values (PoVs) to identifying which tools can scale across marketing and creative teams youll be a key player in transforming how we tell stories and deliver content at scale.
Key Responsibilities
Experiment & Evaluate
Continuously scout and test emerging technologies across video image copy and content data platforms (e.g. GenAI creative ops content automation).
Conduct structured evaluations of tools based on creative potential cost efficiency speed and compatibility with existing systems.
Build & Prototype
Develop quick-turn proof-of-values (PoVs) to demonstrate value and viability of tools and techniques.
Collaborate with creative brand engineering and data teams to co-create experimental outputs.
Scale & Operationalize
Identify successful pilots and work with cross-functional teams to scale solutions into production environments tools or workflows.
Define success metrics document learnings and outline rollout requirements for broader adoption.
Collaborate & Influence
Act as a technical-creative bridge between creative tech and marketing stakeholders.
Present demos and insights clearly to technical and non-technical audiences.
Stay Ahead of Trends
Maintain fluency in the fast-evolving GenAI and content innovation landscape (e.g. Runway ElevenLabs OpenAI Descript Adobe Firefly VertexAI Synthesia).
Develop POVs on where to invest and what to sunset based on value potential.
About you:
8 years in a creative technologist innovation or content automation role
Strong hands-on experience with modern creative tooling (AI APIs generative design platforms)
Experience using generative AI platforms such as Adobe Firefly VertexAI Gemini ChatGPT ComfyUI Forest Labs Flux Kontext
Strong familiarity with creative tools such as Photoshop Figma InDesign and related design software
A portfolio or record of building prototypes or PoVs in the content or marketing tech space
Working knowledge of JavaScript Python or no-code platforms for rapid prototyping
Ability to evaluate technical scalability and cost/benefit for creative tools
A curious experimental mindset and strong communication skills
Direct experience implementing and leveraging industry-leading content solutions such as Adobe Experience Manager Salesforce Marketing Cloud or similar best-of-breed products.
Nice to Have
Experience working in retail content-heavy organizations or large marketing/creative teams
Deep knowledge of the overall MarTech ecosystem including content management digital asset management personalization and analytics platforms.
Familiarity with creative operations tools and structured content systems (e.g. CMS metadata Airtable)
Experience integrating GenAI solutions into enterprise content workflows
Useful Links:
Employment Type
Full-Time
Key Skills
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