Manager , OmniChannel Marketing

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years building iconic brands that win the hearts and minds of consumers such as Raid Glade Ziploc and more in virtually every country around the world. Together we are creating a better future for the planet for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

The Companys Total Rewards package is at or above industry levels. The expected base salary range for this position is between 134400.00 USD - 176400.00 USD. Job related skills experience education and location will be considered in setting actual starting base addition to your base salary and depending on job level eligibility and performance a total package may include profit sharing a short-term incentive and/or long-term incentives. As a family company benefits are a key piece of our Total Rewards package as well and were proud to provide a comprehensive competitive and differentiated benefits program that our people and their families value.

ABOUT THE ROLE

The Omni Channel Marketing Manager is a critical role responsible for developing and executing integrated marketing strategies/plans that drive sales and grow market share for our Glade products across customers. The omni channel marketing manager will act as the primary Omni marketing liaison with our internal teams and key retail partners ensuring seamless execution of marketing programs across both in-store and online channels. The omni channel marketing manager will have a strong understanding of the retail landscape and a proven track record of developing and implementing successful integrated omnichannel marketing campaigns that deliver measurable results. This role requires a strategic thinker with excellent communication collaboration and analytical skills.

KEY RESPONSIBILITIES

Develop & Execute OmniChannel Marketing Strategies:

• Create & execute successful omni marketing plans aligned with brand/sales goals & objectives.
• Understand retailer-specific goals promotions and customer/shopper insights.
• Leverage shopper marketing opportunities (i.e. in-store online/retail media social email).
• Manage Omni Marketing budgets for optimal ROI/ROO.
• Analyze market trends & competitor activity to identify growth opportunities.
• Activate portfolio Price Pack Architecture (PPA) in partnership with NRM and Finance.
• Develop and optimize channel mix strategies leveraging insights from performance data and where available Marketing Mix Modeling (MMA) to maximize reach and effectiveness across the shopper journey.

In-Store Marketing Management:

• Develop & execute unique bold and impactful in-store marketing programs.
• Own Omni creative briefing inputs.
• Collaborate with sales teams for integrated and flawless in-store execution.
• Analyze in-store performance (along with other 360 programs) to optimize future programs.

Online Marketing Management:

• Develop & execute online marketing campaigns
• Create content matrix for asset adoption.
• Own PDP brief writing for NPDs.
• Manage Digital Shelf
• Stay current on e-commerce digital trends & best practices.
• Continuously optimize online channel performance including retail media search and social based on data analytics and A/B testing.

Collaboration & Communication:

• Provide Sales and Distribution support and Trade and Merchandising support from an Omni/Shopper perspective.
• Provide Shopper Insights to brief customer/channel specific retail needs in Media 2 Cart planning
• Serve as resource on Shopper/Retailer insights for Omni Strategy Manager in Packet (Sell-In Story) development & refresh
• Omni marketing Category/Brand contact for ; build strong stakeholder relationships (Online and B&M).
• Collaborate with internal teams seeking and representing the voice of the Shopper (Brand Sales CIBA finance Supply) for aligned/integrated execution.
• Manage and foster strong relationships with external agencies and partners (e.g. creative media retail media agencies) to drive campaign execution and innovation.
• Communicate Omni Marketing plans results & insights to internal/external stakeholders.
• Share Omni best practices across Categories and build/document processes.
• Manage track and optimize Omni Marketing Budgets.
• Prep for and attend Line Reviews and T2T support.

Performance Analysis & Reporting:

• Track & analyze campaign performance; provide regular reports & insights.
• Identify areas for improvement and recommend optimizations.
• Utilize data analytics to measure ROI & identify key trends where possible.
• Interpret and apply insights from Marketing Mix Modeling (MMA) and other advanced analytics to inform future strategy and budget allocation.

Competitive Analysis:

• Analyze growth strategy and priorities within the commerce landscape
• Monitor competitor activities identifying opportunities and threats.
• Analyze competitor marketing strategies and tactics.
• Develop competitive strategies to differentiate our products and brands.

REQUIRED EXPERIENCE YOULL BRING:

• Bachelors degree with 5 yearsof relevant business experience in Marketing or Sales or advanced degree with 3 years of relevant business experience with a focus on shopper/omnichannel marketing within the CPG industry.
• Qualified candidates must be legally authorized to work in the United States

PREFERRED EXPERIENCES AND SKILLS

• Proven track record of developing and executing successful marketing campaigns that drive sales and grow market share
• Experience working with retail customers
• Experience managing marketing budgets and analyzing ROI.
• Strong understanding of retail marketing principles and best practices.
• Legally authorized to work in the United States
• Nice to have: experience with e-commerce marketing including SEO SEM and conversion rate optimization.
• Nice to have: Retail media planning & execution experience with AI/Agentic technology integration
• You are strongly curious and a self-starter who is both resourceful and scrappy.
• You have Omni Marketing knowledge and can integrate shopper marketing efforts across online/offline channels in effort to create a seamless customer experience.
• You possess retailer-specific knowledge and are building an understanding of assigned retailer/channels marketing programs platforms and customer base.
• You love to analyze data identify trends and make data-driven decisions.
• Youre a strong communicator with excellent written and verbal communication skills and can present complex information clearly and concisely.
• You are collaborative and have an ability to work effectively with cross-functional teams and build strong relationships with internal and external stakeholders.
• Youre known for excellent Project/Budget Management and can manage multiple projects simultaneously and meet deadlines while managing marketing budgets and tracking ROI.
• You are leaning into data-driven targeting/marketing and on understanding marketing analytics tools (e.g. Google Analytics Adobe Analytics).
• You have basic familiarity with retailer-specific marketing platforms and provide some input into annual JBP negotiation (Retail Media Networks).

JOB REQUIREMENTS

• Full-time on-site position in Racine office.
• Occasional travel may be required to visit Customer headquarters attend industry events and meet with vendors. (10-20%)
• Remote work is available once a week for eligible employees.
• This position is eligible for domestic relocation.

BENEFITS AND PERKS

SC Johnsons total compensation packages are at or above industry addition to salary total packages may include bonuses long-term incentives matching 401(k) contributions and profit sharing based on company profitability job level and years of service. As a family company were committed to providing benefits such as subsidized health care plans maternity/paternity/adoption leave flexible work arrangements vacation purchase options recreation and fitness centers childcare counseling services and duties responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment and the position remains at-will. Other duties responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment and the position remains at-will.

Inclusion & Diversity

Were a global business with people from every culture ethnicity race religion gender identity sexual orientation age and ability. We recognize the breadth of human experience and we work to celebrate it. It is our goal to build a diverse inclusive and supportive work environment where all people can thrive.

Were committed to ongoing efforts that help us attract hire and retain diverse talent who want to build a positive inclusive environment. Read more about our ongoing initiatives at Together

At SC Johnson we strive to create a positive inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race color religion gender marital status sexual orientation national origin ancestry age gender identity gender expression disability citizenship pregnancy veteran status membership in any active or reserve component of the U.S. or state military forces genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process please call our Human Resources department at or email your request to . All qualified applicants are encouraged to apply. Download the EEO is the Law posterfor more information.