Senior Marketing Analyst (Marketing Analytics) (all genders)
Senior Marketing Analyst (Marketing Analytics) (all genders)
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Job Description
THE ROLE & THE TEAM
The Senior Marketing Analyst role is part of our Marketing Analytics team responsible for the monitoring analysis & trading decisions around brand marketing channels (digital and offline). This team as part of our holistic Commercial Planning & Trading unit plays a key role in the commercial business steering and ensures that a triple digit yearly budget is invested in support of our growth ambitions and strategic priorities. Marketing Analytics operates in close collaboration with commercial marketing product & engineering colleagues across the company to deliver relevant business insights in a complex fast-paced BY DESIGN
INCLUSIVE BY DESIGN
At Zalando our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications merit and business needs. We welcome applications from people of all gender identities sexual orientations personal expressions racial identities ethnicities religious beliefs and disability statuses. We only want to know why youre great for this role so please avoid including your picture age and marital status in your CV as well. Strategic Analysis & Insight Generation: You will lead and execute sophisticated end-to-end analyses on complex multi-source datasets (e.g. digital marketing ads platform data offline channel data marketing attribution data brand health trackers statistical models). Your focus will be on uncovering the relationships between our brand marketing investments and their impact on brand health and business metrics delivering strategic recommendations to senior leadership. Measurement Strategy & Innovation: You will drive the evolution of our brand marketing measurement strategy. This involves architecting and implementing robust frameworks that go beyond standard KPIs. You will leverage insights from advanced methodologies (e.g. Marketing Mix Modeling incrementality testing) to define the gold standard for measuring the effectiveness of our diverse portfolio of marketing activities. Data & Tooling Architecture: You drive the creation and maintenance of automated self-service reporting solutions (in Microstrategy) for our stakeholders empowering them with scalable intuitive access to data. You will act as a key partner to our data engineering and product teams influencing their roadmap to guarantee data integrity availability and the development of next-generation analytical capabilities. Stakeholder Consultancy: You will act as an analytical advisor and strategic consultant to senior Brand Marketing leadership. You will translate complex analytical concepts into compelling narratives that guide campaign strategy budget allocation and trading decisions. You have extensive experience (5 years) in a marketing analytics data science or a related quantitative role with a proven track record of analyzing large-scale marketing campaigns. Youre proud of your degree (Bachelor Master MBA) in Economics Statistics Mathematics Business Administration or a related data-driven equivalent. Deep hands-on experience with marketing measurement methodologies such as multi-touch attribution (MTA) brand/conversion lift studies and incrementality testing. Expert-level proficiency in SQL and advanced skills in a scripting language such as Python or R for data analysis. You have advanced skills around visualization & dashboard building with strong stakeholder centricity (e.g. MicroStrategy Tableau Google Data Studio). Exceptional business acumen with the ability to translate complex analytical results into clear concise and actionable insights for both technical and non-technical audiences. Proven ability to lead complex projects autonomously manage senior stakeholders and influence cross-functional teams in a fast-moving corporate environment. Your oral and written English is business fluent. If you think you have what it takes we encourage you to apply even if you dont meet every single requirement. You may just be the right candidate for this or other roles! Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer. Employee shares program 40% off fashion and beauty products sold and shipped by Zalando 30% off Lounge by Zalando discounts from external partners 2 paid volunteering days a year Hybrid working model with up to 60% remote per week actual practice is up to each team to best support their collaboration Work from abroad for up to 30 working days a year 27 days of vacation a year to start for full-time employees Relocation assistance available (subject to prior agreement) Family services including counseling and support Health and wellbeing options (including Wellhub formerly Gympass) Mental health support and coaching available Drive your development through our training platform and biannual peer-to-peer review
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need so we can best support and assist you throughout the hiring process.
- our diversity & inclusion strategy: WED LOVE YOU TO DO (AND LOVE DOING)WED LOVE TO MEET YOU IF
OUR OFFER
Required Experience:
Senior IC
Employment Type
Full-Time
