Manager - Data & Personalization
Manager - Data & Personalization
Posted on :
14-08-2025
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1 Vacancy
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Job Description
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Reporting of the role
- This role reports to: Head of Personalisation and 1P
3 best things about the job:1. Opportunity to Build Indias Largest Advertisers 1st Party Data Program: Lead the development and enhancement of a strategic data program for the countrys largest advertiser shaping the future of data-driven marketing. - Work with Diverse Categories and Brands: Engage with over 5 categories and 30 brands gaining exposure to a wide range of products and markets within the FMCG sector.
- Dynamic Progressive Environment: Join a team that prioritizes continuous learning and development fostering a culture of innovation and growth.
In this role your goals will be:
In Three Months
- Gain a deep understanding of the clients data ecosystem and existing 1st party data assets.
- Collaborate with internal teams to identify key priorities and opportunities for data-driven strategies.
:
In Six Months:
- Develop and execute plans to enhance the 1st party data program including data collection segmentation and activation strategies.
- Implement initial stages of personalized marketing initiatives leveraging 1st party data insights.
In Twelve Months:
- Establish a robust 1st party data framework that drives measurable business outcomes and enhances customer experiences.
- Lead cross-functional teams in deploying advanced data-driven campaigns across multiple categories and brands.
What your day job looks like at GroupM:
- Collaborate with stakeholders to define data-driven marketing strategies aligned with business objectives.
- Oversee data collection integration and segmentation processes to ensure data quality and accuracy.
- Analyze campaign performance and provide actionable insights to optimize targeting and messaging.
- Lead A/B testing and experimentation efforts to improve campaign effectiveness and ROI.
- Stay updated with industry trends and best practices in data management and personalization.
What youll bring:
- Strong background in data management analytics and marketing within the FMCG or related industries.
- Experience with 1st party data platforms CRM systems and data activation tools.
- Proven track record of driving results through data-driven marketing campaigns.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Strategic mindset with a focus on innovation and continuous improvement.
Minimum qualifications:
- MBA/Post graudation from a premier Institute
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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