DescriptionPOSITION SUMMARY
Marriott Internationals Select Brand portfolio represents a dynamic collection of upper-midscale upscale and longer stay hotels designed to deliver smart streamlined experiences for todays modern traveler. These brandsincluding in EMEA AC Hotels Aloft Hotels Moxy Element by Westin Courtyard by Marriott Fairfield by Marriot Four Points by Sheraton Protea Hotels by Marriott - combine functional design with thoughtful brand programming offering consistent quality and value across global markets. With a focus on innovation efficiency and guest-centric service the Select Brands cater to both business and leisure travelers seeking comfort convenience and style without compromise.
For the EMEA Select Brands portfolio the Senior Manager will play a key role on the team with a focus on brand management including brand culture end-to-end experience and openings working closely with the Director Select Brands Manager Select Brands EMEA and reporting directly to the Sr. Director Select brands EMEA. This role includes a strong and constant interdisciplinary workstream collaborating with continent stakeholders from and not limited to L&D Operations F&B Openings & Transitions Global Design and Commercial Services teams.
The core responsibilities for the position include:
- ITR Drives the end-to-end guest experience for the Select Brands to ensure brand programing brand standards and proof points are aligned with select segment and drives positive guest satisfaction.
- Brand Culture Drives key initiatives and projects supporting associates engagement and brand talent & culture programs for portfolio of select brands in EMEA; oversees brand immersions. brand management communication plans and GMs webinars schedule.
- Brand Management Plans In conjunction with other Select Brands Team members plans and executes impactful brand management plans and budgets for portfolio of select brands in EMEA.
- Growth Supports MSB openings and Continent efforts for driving the growth of MSB portfolio by working closely with Sr. Director and Director Select Brands L&D Pre-opening and development marketing teams.
EXPECTED CONTRIBUTIONS
BRAND MANAGEMENT
Brand Strategy
- Brand positioning & value proposition
- Brand transformations & launches
- Consumer insights trends
- Competitor data and research
Brand Activation
- Brand partnerships focus on guest experience
- Brand visual identify / collateral
- Branded toolkits
Brand Culture
- Brand immersions
- Brand & segment education
- Talent & culture programmes
- Associate activation
Portfolio Growth
- Brand immersions and brand content supporting development efforts
- Reporting portfolio pipeline openings brand performance data
- New Openings & Market Entries ad hoc brand immersions and close cooperation with L&D and Pre-opening teams
Hotel Openings
- Pre-opening brand support
- Conversion support
- Brand immersions / onboarding
Branded Guest Experience
- Branded guest journey proof points
- Service & culture initiatives
- Brand differentiators
- Brand standards
- Brand initiatives & POCs
- F&B operations collaboration
Other
- Performs other related tasks as assigned by management
- Complies with Marriott Regional Office policies and procedures
CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED
- Lodging industry experience is strongly preferred.
- Prior brand management experience required.
- Experience partnering with global brand management and marketing teams is strongly preferred.
- Experience managing brands is strongly preferred.
- Proven track record working with senior executives in a consultative manner.
- Experience of dealing with hotel owners and investors.
- Consistent track record of advancing business direction and strategies.
- Excellent verbal written listening and presenting skills. Very strong communication and collaboration skills with all levels of the organization.
- Ability to handle the complexities of working with owners and key stakeholders.
- Strong team player and ability to foster relationships and collaborate across disciplines
SKILLS AND COMPETENCIES
- Ability to handle the complexities of working with owners and key stakeholders.
- Demonstrates self-confidence energy and enthusiasm.
- Demonstrates ability to adapt programs and activity to meet local market and culture needs.
- Initiative-taker and ability to work independently.
- Strong time management.
- Ability to solve problems quickly and think creatively.
- Strong understanding of brand building strategies differentiation and consumer insights across brand segments.
- Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders and external partners.
- Demonstrated ability to use standard software applications (e.g. Excel PowerPoint Word MS Teams).
- Regular travel will be required across EMEA.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Senior Manager