Specialist, Integrated Marketing & Comm
Specialist, Integrated Marketing & Comm
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
To implement winning Integrated Marketing and Communication (IMC) campaigns for the BU/country segment / sector / product / coverage area in scope ensuring cohesive and integrated marketing delivery across all advertising direct marketing and digital marketing channels and activities to deliver a consistent and compelling message to target audiences. To contribute to marketing excellence innovation partnerships and collaboration in the BU/country whilst aligning to the Group standards.
Qualifications :
Type of Qualification: First Degree
Field of Study: Business Commerce Marketing
Experience Required
Integrated Marketing
Brand & Marketing
1-2 years
Experience in engaging at an Executive level in organisations in order to develop marketing plans. Familiar with marketing automation tools CRM systems analytics platforms and other marketing technology to streamline processes improve campaign effectiveness and with the financial services industry including understanding of market trends customer behaviour and competitive landscape.
5-7 years
Experience developing innovative marketing campaigns and content that resonate with target audiences working with digital marketing channels such as social media email marketing content marketing and SEO/SEM and using data and metrics to inform campaigns and measure performance. Experience working on multiple projects simultaneously prioritising tasks and meeting deadlines in a fast-paced environment working cross-functional teams to align marketing efforts with overall business goaExls.
Additional Information :
Behavioural Competencies:
- Conveying Self-Confidence
- Developing Expertise
- Embracing Change
- Generating Ideas
- Interacting with People
- Interpreting Data
- Meeting Timescales
- Pursuing Goals
- Showing Composure
- Taking Action
- Team Working
- Thinking Positively
Technical Competencies:
- Analysing and Interpreting Information
- Brand and Product Activations
- Data Driven Digital Marketing
- Developing an Effective Media Mix
- Digital Media and Advertising
- Measuring Marketing and Communication
- Social Media
- Target Audience Engagement
- Understanding of Financial Services
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
